Darn Tough vs Lorpen:Which is more popular by branded search in New Zealand?

Name: Darn Tough vs Lorpen: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Darn Tough had more branded searches than Lorpen among sock brands in New Zealand. Darn Tough was estimated to have 1.5K branded searches compared to Lorpen’s 20, and held a 44.6% Share of Search versus Lorpen’s 0.61%.

Share of Search among sock brands in New Zealand in August 2026Which is more popular in search, Darn Tough or Lorpen?

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Which is more popular in search, Darn Tough or Lorpen?

Compare the sock brands New Zealanders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Darn Tough and Lorpen among sock brands in New Zealand, by month

Month	Darn Tough	NZ Sock Company	Happy Socks	Lorpen
Oct 2025	28.3%	44.8%	26.4%	0.47%
Nov 2025	25.4%	46.2%	27.4%	1%
Dec 2025	26.9%	43.1%	29.2%	0.77%
Jan 2026	36.1%	47.6%	14.4%	1.9%
Feb 2026	47.3%	39.7%	11.8%	1.3%
Mar 2026	52.9%	36.6%	9.8%	0.62%
Apr 2026	58%	33.3%	8.1%	0.56%
May 2026	59.9%	32.7%	6.8%	0.57%
Jun 2026	68.9%	24.3%	6.3%	0.54%
Jul 2026	65.5%	27.4%	6.3%	0.79%
Aug 2026	44.6%	41.6%	13.1%	0.61%
Sep 2026	—	—	—	—

How has the Darn Tough and Lorpen comparison changed over the last 12 months?

3 findings

Darn Tough was ahead of Lorpen in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Darn Tough’s estimated Share of Search among sock brands in New Zealand moved from 28.3% to 44.6%, and its estimated monthly branded searches moved from 600 to 1.5K.
Across the 11 months ending August 2026, Lorpen’s estimated Share of Search among sock brands in New Zealand moved from 0.47% to 0.61%, and its estimated monthly branded searches moved from 10 to 20.

How did search popularity change for New Zealand sock brands in August 2026?

2 changes

In August 2026, Darn Tough lost estimated Share of Search among sock brands in New Zealand, from 65.5% to 44.6%.
Estimated monthly branded searches for Lorpen in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Darn Tough’s and Lorpen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.