How popular isInstapage in search?
In August 2026, there were an estimated 30 branded searches for Instapage in New Zealand which is up 200% over the last 11 months. Instapage holds 1.4% estimated Share of Search among New Zealand landing page builders and is ranked 4th of 5 competitors for search popularity.
Carrd90.6%
Unbounce3.8%
ClickFunnels2.8%
Instapage1.4%
Leadpages1.4%
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Which landing page builders compete with Instapage?
Share of Search by month for Carrd, Unbounce, ClickFunnels, Instapage. The figures are in the table below the chart.
View monthly share of search table
| Month | Carrd | Unbounce | ClickFunnels | Instapage | Leadpages |
|---|---|---|---|---|---|
| Oct 2025 | 83.3% | 4.3% | 8.6% | 0.54% | 3.2% |
| Nov 2025 | 86.5% | 5.9% | 5.4% | 0.54% | 1.6% |
| Dec 2025 | 87.1% | 4.8% | 4.3% | 0.54% | 3.2% |
| Jan 2026 | 85.7% | 3.9% | 5.6% | 0.87% | 3.9% |
| Feb 2026 | 84.5% | 5.7% | 5.7% | 1.6% | 2.6% |
| Mar 2026 | 87.6% | 4.1% | 5.5% | 0.92% | 1.8% |
| Apr 2026 | 87.4% | 5.1% | 3.7% | 0.93% | 2.8% |
| May 2026 | 88.8% | 4.2% | 3.7% | 1.4% | 1.9% |
| Jun 2026 | 87.9% | 5.1% | 4.2% | 0.93% | 1.9% |
| Jul 2026 | 89.1% | 5.5% | 3.3% | 0.55% | 1.6% |
| Aug 2026 | 90.6% | 3.8% | 2.8% | 1.4% | 1.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.6% | 1.9K | +18.4% | +1.5 points | |
| 2, held 2nd | 3.8% | 80 | -20% | -1.7 points | |
| 3, held 3rd | 2.8% | 60 | 0% | -0.5 points | |
| 4, moved from 5th to 4th | 1.4% | 30 | +200% | +0.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.4% | 30 | 0% | -0.2 pointsmoved from 4th to 5th |
1.
Carrd90.6%
held 1st · 1.9K estimated branded searches · +18.4% vs prior month · +1.5 points
2.
Unbounce3.8%
held 2nd · 80 estimated branded searches · -20% vs prior month · -1.7 points
2.8%
held 3rd · 60 estimated branded searches · 0% vs prior month · -0.5 points
1.4%
moved from 5th to 4th · 30 estimated branded searches · +200% vs prior month · +0.9 points
1.4%
moved from 4th to 5th · 30 estimated branded searches · 0% vs prior month · -0.2 points
Compare search popularity between Instapage and its closest rivals
How has branded search demand for Instapage changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Instapage in New Zealand rose from 10 to 30.
- Across the 11 months ending August 2026, Instapage’s estimated Share of Search among landing page builders in New Zealand increased from 0.54% to 1.4%.
- Across the 11 months ending August 2026, Instapage’s estimated Share of Search among landing page builders in New Zealand peaked at 1.6% in February 2026 and was lowest at 0.54% in October 2025.
- Across the 11 months ending August 2026, Instapage rose from 5th to 4th among landing page builders in New Zealand.
How did search popularity change for New Zealand landing page builders in August 2026?
5 changes
In August 2026, Instapage overtook Leadpages to rank 4th among landing page builders in New Zealand, at 1.4%.
In August 2026, Carrd gained estimated Share of Search among landing page builders in New Zealand, from 89.1% to 90.6%.
In August 2026, Unbounce lost estimated Share of Search among landing page builders in New Zealand, from 5.5% to 3.8%.
Estimated monthly branded searches for ClickFunnels in New Zealand fell 62.5% over 11 measured months, from 160 to 60 in August 2026.
Estimated monthly branded searches for Leadpages in New Zealand fell 50% over 11 measured months, from 60 to 30 in August 2026.
How is Instapage measured?
Brandwave collects information about searches that people make online using Instapage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- instapage
- instapage landing page
- instapage templates
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Is Instapage your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.