How popular isIko Iko in search?
In August 2026, there were an estimated 9.4K branded searches for Iko Iko in New Zealand which is up 23.6% over the last 11 months. Iko Iko holds 21.8% estimated Share of Search among New Zealand gift and novelty retailers and is ranked 2nd of 3 competitors for search popularity.
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Which gift and novelty retailers compete with Iko Iko?
Share of Search by month for Smiggle, Iko Iko, Typo. The figures are in the table below the chart.
View monthly share of search table
| Month | Smiggle | Iko Iko | Typo |
|---|---|---|---|
| Oct 2025 | 62% | 17.5% | 20.5% |
| Nov 2025 | 65.3% | 12.8% | 21.9% |
| Dec 2025 | 54.6% | 18.8% | 26.6% |
| Jan 2026 | 70.4% | 12.7% | 16.9% |
| Feb 2026 | 63% | 22.1% | 14.9% |
| Mar 2026 | 62.8% | 22.9% | 14.3% |
| Apr 2026 | 64.2% | 23.5% | 12.3% |
| May 2026 | 64.6% | 22.9% | 12.5% |
| Jun 2026 | 64.4% | 23.3% | 12.3% |
| Jul 2026 | 66.9% | 20.2% | 12.8% |
| Aug 2026 | 61.2% | 21.8% | 17% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.2% | 26.2K | +2.4% | -5.8 points | |
| 2, held 2nd | 21.8% | 9.4K | +20.9% | +1.6 points | |
| 3, held 3rd | 17% | 7.3K | +48.4% | +4.2 points |
Compare search popularity between Iko Iko and its closest rivals
How has branded search demand for Iko Iko changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Iko Iko in New Zealand rose from 7.6K to 9.4K.
- Across the 11 months ending August 2026, Iko Iko’s estimated Share of Search among gift and novelty retailers in New Zealand increased from 17.5% to 21.8%.
- Across the 11 months ending August 2026, Iko Iko’s estimated Share of Search among gift and novelty retailers in New Zealand peaked at 23.5% in April 2026 and was lowest at 12.7% in January 2026.
- Across the 11 months ending August 2026, Iko Iko rose from 3rd to 2nd among gift and novelty retailers in New Zealand.
How did search popularity change for New Zealand gift and novelty retailers in August 2026?
3 changes
In August 2026, Typo gained estimated Share of Search among gift and novelty retailers in New Zealand, from 12.8% to 17%.
In August 2026, Iko Iko gained estimated Share of Search among gift and novelty retailers in New Zealand, from 20.2% to 21.8%.
In August 2026, Smiggle lost estimated Share of Search among gift and novelty retailers in New Zealand, from 66.9% to 61.2%.
How is Iko Iko measured?
Brandwave collects information about searches that people make online using Iko Iko’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- dixie cups iko iko
- iko iko
- iko iko hours
- iko iko near me
- iko iko nz
- iko iko original
- iko iko song
- iko iko store
- ikoiko
- ikoiko co nz
- ikoiko nz
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Is Iko Iko your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.