Iko Iko vs Typo:Which is more popular by branded search in New Zealand?
In August 2026, Iko Iko had more branded searches than Typo among gift and novelty retailers in New Zealand. Iko Iko was estimated to have 9.4K branded searches compared to Typo’s 7.3K, and held a 21.8% Share of Search versus Typo’s 17%.
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Which is more popular in search, Iko Iko or Typo?
Compare the gift, stationery and novelty stores New Zealanders shop at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Iko Iko, Typo. The figures are in the table below the chart.
View monthly share of search table
| Month | Smiggle | Iko Iko | Typo |
|---|---|---|---|
| Oct 2025 | 62% | 17.5% | 20.5% |
| Nov 2025 | 65.3% | 12.8% | 21.9% |
| Dec 2025 | 54.6% | 18.8% | 26.6% |
| Jan 2026 | 70.4% | 12.7% | 16.9% |
| Feb 2026 | 63% | 22.1% | 14.9% |
| Mar 2026 | 62.8% | 22.9% | 14.3% |
| Apr 2026 | 64.2% | 23.5% | 12.3% |
| May 2026 | 64.6% | 22.9% | 12.5% |
| Jun 2026 | 64.4% | 23.3% | 12.3% |
| Jul 2026 | 66.9% | 20.2% | 12.8% |
| Aug 2026 | 61.2% | 21.8% | 17% |
| Sep 2026 | — | — | — |
How has the Iko Iko and Typo comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Iko Iko took it in February 2026.
- Across the 11 months ending August 2026, Iko Iko’s estimated Share of Search among gift and novelty retailers in New Zealand moved from 17.5% to 21.8%, and its estimated monthly branded searches moved from 7.6K to 9.4K.
- Across the 11 months ending August 2026, Typo’s estimated Share of Search among gift and novelty retailers in New Zealand moved from 20.5% to 17%, and its estimated monthly branded searches moved from 8.9K to 7.3K.
How did search popularity change for New Zealand gift and novelty retailers in August 2026?
2 changes
In August 2026, Typo gained estimated Share of Search among gift and novelty retailers in New Zealand, from 12.8% to 17%.
In August 2026, Iko Iko gained estimated Share of Search among gift and novelty retailers in New Zealand, from 20.2% to 21.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Iko Iko’s and Typo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.