Brandwave

How popular isHTH?

In September 2026, people searched for HTH by name about 0 times in New Zealand, a 100% decrease from the previous year. These searches made up 0% of all New Zealand pool chemical brand searches, placing HTH fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about pool chemical brands, HTH did not appear in any of the answers.

Search and AI answers in September 2026

HTH is the fourth most searched of 4 competitors and not listed in any AI answer.

  1. ZodiacShare of searches 57.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  2. BioGuardShare of searches 21.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. Hy-ClorShare of searches 21.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. HTHShare of searches 0%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top pool chemical brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, HTH did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BioGuard1st
  2. Zodiac2nd
  3. Hy-Clor3rd
  4. HTH–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BioGuard3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hy-Clor3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zodiac2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HTH0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pool chemical brands

4 answers

  • Asked ChatGPT

    “Which pool chemical brand should I buy in New Zealand?”

    1. 1BioGuard
    2. 2Hy-Clor

  • Asked ChatGPT

    “What are the best pool chemical brands in New Zealand?”

    1. 1BioGuard
    2. 2Zodiac
    3. 3Hy-Clor

  • Asked ChatGPT

    “What's the best pool chemical brand in New Zealand for a backyard pool?”

    1. 1BioGuard
    2. 2Zodiac
    3. 3Hy-Clor

  • Searched Google, AI Overview

    “pool chlorine nz”

    1. Searched Google, AI Overview

      “swimming pool chemicals”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which pool chemical brands compete with HTH?

    HTH against pool chemical brands in New Zealand, by month

    Share of searches by month for Zodiac, BioGuard, Hy-Clor, HTH. The figures are in the table below the chart.

    View monthly share of searches table
    MonthZodiacBioGuardHy-ClorHTH
    Oct 202559.5%19%19%2.4%
    Nov 202555.6%18.5%22.2%3.7%
    Dec 202547.1%15.7%35.3%2%
    Jan 202652.2%13%32.6%2.2%
    Feb 202654.3%17.1%22.9%5.7%
    Mar 202655.6%22.2%22.2%0%
    Apr 202642.1%31.6%21.1%5.3%
    May 202637.5%37.5%18.8%6.3%
    Jun 202637.5%31.3%25%6.3%
    Jul 202635.3%41.2%17.6%5.9%
    Aug 202650%33.3%12.5%4.2%
    Sep 202657.1%21.4%21.4%0%

    1. 1.Zodiac

      57.1%

      Held 1st. 160 estimated branded searches, +33.3% vs prior month. Share +7.1 points.

    2. 2.BioGuard

      21.4%

      Held 2nd. 60 estimated branded searches, -25% vs prior month. Share -11.9 points.

    3. 3.Hy-Clor

      21.4%

      Held 3rd. 60 estimated branded searches, +100% vs prior month. Share +8.9 points.

    4. 4.HTH

      0%

      Held 4th. 0 estimated branded searches, -100% vs prior month. Share -4.2 points.

    Compare popularity between HTH and its closest rivals

    How has branded search demand for HTH changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for HTH in New Zealand fell from 10 to 0.
    • Across the 12 months ending September 2026, HTH’s share of searches among pool chemical brands in New Zealand decreased from 2.4% to 0%.
    • Across the 12 months ending September 2026, HTH’s share of searches among pool chemical brands in New Zealand peaked at 6.3% in May 2026 and was lowest at 0% in March 2026.

    How did search popularity change for New Zealand pool chemical brands in September 2026?

    4 changes

    1. In September 2026, Hy-Clor gained share of searches among pool chemical brands in New Zealand, from 12.5% to 21.4%.

    2. In September 2026, Zodiac gained share of searches among pool chemical brands in New Zealand, from 50% to 57.1%.

    3. In September 2026, BioGuard lost share of searches among pool chemical brands in New Zealand, from 33.3% to 21.4%.

    4. In September 2026, HTH lost share of searches among pool chemical brands in New Zealand, from 4.2% to 0%.

    How are HTH’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using HTH’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • hth pool
    • hth pool chemicals

    Do you work for HTH? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

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