Brandwave

How popular isHolcim in search?

In August 2026, there were an estimated 2.3K branded searches for Holcim in New Zealand which is up 25.4% over the last 11 months. Holcim holds 29.1% estimated Share of Search among New Zealand ready-mix concrete suppliers and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Firth46.4%
  2. Holcim29.1%
  3. Allied Concrete15.1%
  4. Bridgeman Concrete8.2%
  5. Stevenson Concrete1.3%
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Which ready-mix concrete suppliers compete with Holcim?

Holcim against ready-mix concrete suppliers in New Zealand, by month

Share of Search by month for Firth, Holcim, Allied Concrete, Bridgeman Concrete. The figures are in the table below the chart.

View monthly share of search table
MonthFirthHolcimAllied ConcreteBridgeman ConcreteStevenson Concrete
Oct 202544%21.8%20.9%9.2%4.1%
Nov 202541.5%23.9%19.7%10.3%4.6%
Dec 202538.7%34.3%14.7%8.1%4.3%
Jan 202641.2%26.5%15.4%8.6%8.4%
Feb 202644.9%27.2%14.6%8%5.3%
Mar 202645.7%26.4%16.1%8.1%3.7%
Apr 202647%26.6%15.6%8.3%2.4%
May 202647.1%27.2%15.4%8.1%2.1%
Jun 202646.6%25.2%16%10.2%2%
Jul 202642.9%27.9%16.7%10.9%1.6%
Aug 202646.4%29.1%15.1%8.2%1.3%
Sep 2026—————
  1. 1.Firth

    46.4%

    held 1st · 3.6K estimated branded searches · +20.7% vs prior month · +3.4 points

  2. 2.Holcim

    29.1%

    held 2nd · 2.3K estimated branded searches · +16.4% vs prior month · +1.2 points

  3. held 3rd · 1.2K estimated branded searches · +0.85% vs prior month · -1.6 points

  4. held 4th · 640 estimated branded searches · -15.8% vs prior month · -2.7 points

  5. held 5th · 100 estimated branded searches · -9.1% vs prior month · -0.3 points

Compare search popularity between Holcim and its closest rivals

How has branded search demand for Holcim changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Holcim in New Zealand rose from 1.8K to 2.3K.
  • Across the 11 months ending August 2026, Holcim’s estimated Share of Search among ready-mix concrete suppliers in New Zealand increased from 21.8% to 29.1%.
  • Across the 11 months ending August 2026, Holcim’s estimated Share of Search among ready-mix concrete suppliers in New Zealand peaked at 34.3% in December 2025 and was lowest at 21.8% in October 2025.

How did search popularity change for New Zealand ready-mix concrete suppliers in August 2026?

  1. In August 2026, Firth gained estimated Share of Search among ready-mix concrete suppliers in New Zealand, from 42.9% to 46.4%.

  2. In August 2026, Holcim gained estimated Share of Search among ready-mix concrete suppliers in New Zealand, from 27.9% to 29.1%.

  3. In August 2026, Bridgeman Concrete lost estimated Share of Search among ready-mix concrete suppliers in New Zealand, from 10.9% to 8.2%.

  4. In August 2026, Allied Concrete lost estimated Share of Search among ready-mix concrete suppliers in New Zealand, from 16.7% to 15.1%.

  5. Stevenson Concrete’s estimated Share of Search among ready-mix concrete suppliers in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.3% in August 2026.

How is Holcim measured?

Brandwave collects information about searches that people make online using Holcim’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

28 branded search terms

  • cement holcim
  • concrete direct holcim
  • holcim
  • holcim building
  • holcim business
  • holcim cement company
  • holcim cement price
  • holcim cement products
  • holcim cement types
  • holcim co
  • holcim com
  • holcim company
  • holcim concrete
  • holcim concrete near me
  • holcim concrete prices
  • holcim concrete products
  • holcim decorative concrete
  • holcim green concrete
  • holcim near me
  • holcim nz
  • holcim portland cement
  • holcim price
  • holcim products
  • holcim ready mix
  • holcim ready-mix
  • holcim sand
  • holcim ultracem cement
  • holcim website

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How the Brand Demand Index is measured

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