How popular isFirth in search?
In August 2026, there were an estimated 3.6K branded searches for Firth in New Zealand which held steady over the last 11 months. Firth holds 46.4% estimated Share of Search among New Zealand ready-mix concrete suppliers and is ranked 1st of 5 competitors for search popularity.
Firth46.4%
Holcim29.1%
Allied Concrete15.1%
Bridgeman Concrete8.2%
Stevenson Concrete1.3%
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Which ready-mix concrete suppliers compete with Firth?
Share of Search by month for Firth, Holcim, Allied Concrete, Bridgeman Concrete. The figures are in the table below the chart.
View monthly share of search table
| Month | Firth | Holcim | Allied Concrete | Bridgeman Concrete | Stevenson Concrete |
|---|---|---|---|---|---|
| Oct 2025 | 44% | 21.8% | 20.9% | 9.2% | 4.1% |
| Nov 2025 | 41.5% | 23.9% | 19.7% | 10.3% | 4.6% |
| Dec 2025 | 38.7% | 34.3% | 14.7% | 8.1% | 4.3% |
| Jan 2026 | 41.2% | 26.5% | 15.4% | 8.6% | 8.4% |
| Feb 2026 | 44.9% | 27.2% | 14.6% | 8% | 5.3% |
| Mar 2026 | 45.7% | 26.4% | 16.1% | 8.1% | 3.7% |
| Apr 2026 | 47% | 26.6% | 15.6% | 8.3% | 2.4% |
| May 2026 | 47.1% | 27.2% | 15.4% | 8.1% | 2.1% |
| Jun 2026 | 46.6% | 25.2% | 16% | 10.2% | 2% |
| Jul 2026 | 42.9% | 27.9% | 16.7% | 10.9% | 1.6% |
| Aug 2026 | 46.4% | 29.1% | 15.1% | 8.2% | 1.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.4% | 3.6K | +20.7% | +3.4 points | |
| 2, held 2nd | 29.1% | 2.3K | +16.4% | +1.2 points | |
| 3, held 3rd | 15.1% | 1.2K | +0.85% | -1.6 points | |
| 4, held 4th | 8.2% | 640 | -15.8% | -2.7 points | |
| 5, held 5th | 1.3% | 100 | -9.1% | -0.3 points |
1.
Firth46.4%
held 1st · 3.6K estimated branded searches · +20.7% vs prior month · +3.4 points
2.
Holcim29.1%
held 2nd · 2.3K estimated branded searches · +16.4% vs prior month · +1.2 points
15.1%
held 3rd · 1.2K estimated branded searches · +0.85% vs prior month · -1.6 points
8.2%
held 4th · 640 estimated branded searches · -15.8% vs prior month · -2.7 points
1.3%
held 5th · 100 estimated branded searches · -9.1% vs prior month · -0.3 points
Compare search popularity between Firth and its closest rivals
How has branded search demand for Firth changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Firth in New Zealand held steady at 3.6K.
- Across the 11 months ending August 2026, Firth’s estimated Share of Search among ready-mix concrete suppliers in New Zealand increased from 44% to 46.4%.
- Across the 11 months ending August 2026, Firth’s estimated Share of Search among ready-mix concrete suppliers in New Zealand peaked at 47.1% in May 2026 and was lowest at 38.7% in December 2025.
How did search popularity change for New Zealand ready-mix concrete suppliers in August 2026?
5 changes
In August 2026, Firth gained estimated Share of Search among ready-mix concrete suppliers in New Zealand, from 42.9% to 46.4%.
In August 2026, Holcim gained estimated Share of Search among ready-mix concrete suppliers in New Zealand, from 27.9% to 29.1%.
In August 2026, Bridgeman Concrete lost estimated Share of Search among ready-mix concrete suppliers in New Zealand, from 10.9% to 8.2%.
In August 2026, Allied Concrete lost estimated Share of Search among ready-mix concrete suppliers in New Zealand, from 16.7% to 15.1%.
Stevenson Concrete’s estimated Share of Search among ready-mix concrete suppliers in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.3% in August 2026.
How is Firth measured?
Brandwave collects information about searches that people make online using Firth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
15 branded search terms
- firth co nz
- firth coloured concrete
- firth concrete
- firth concrete blocks
- firth concrete bricks
- firth concrete kapiti
- firth concrete pavers
- firth concrete price list
- firth concrete prices
- firth concrete products
- firth nz
- firth permeable concrete
- firth ready mix
- firth ready mix concrete
- firth ready-mix
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Is Firth your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.