Brandwave

How popular isGrohe?

In October 2026, people searched for Grohe by name about 300 times in New Zealand, an 11.8% decrease from the previous year. These searches made up 3.9% of all New Zealand bathroom and tapware brand searches, placing Grohe fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about bathroom and tapware brands, Grohe appeared in three of the four answers and was the second most recommended of the six.

Search and AI answers in October 2026

Grohe is the fifth most searched of 6 competitors and the second most recommended in the AI answers we collected.

  1. CaromaShare of searches 36.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  2. EnglefieldShare of searches 35.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  3. MethvenShare of searches 16.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. ElementiShare of searches 5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  5. GroheShare of searches 3.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

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Top bathroom and tapware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Grohe was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Grohe is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Methven1st
  2. Grohe2nd
  3. Felton3rd
  4. Elementi4th
  5. Englefield5th
  6. Caroma–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Methven4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Elementi4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Englefield3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Grohe3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Felton2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Caroma1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about bathroom and tapware brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Grohe compared with other New Zealand bathroom and tapware brands?

Grohe against bathroom and tapware brands in New Zealand, by month

Share of searches by month for Caroma, Englefield, Methven, Elementi, Grohe, Felton. The figures are in the table below the chart.

View monthly share of searches table
MonthCaromaEnglefieldMethvenElementiGroheFelton
Nov 202532.9%39%16.7%4.3%4.5%2.5%
Dec 202532.6%38.7%18%4.4%4.4%1.9%
Jan 202631.6%38.8%19.2%3.2%4.7%2.5%
Feb 202634.6%38.5%16.8%4.3%3.5%2.2%
Mar 202635.5%37.1%16.9%3.4%4.5%2.5%
Apr 202631.7%39.2%18.9%3.8%4%2.4%
May 202632.3%37.9%19.1%4.3%3.8%2.6%
Jun 202634.4%36%17.1%4.7%4.7%3.1%
Jul 202631.6%36.2%21.3%4.1%4%2.8%
Aug 202630.3%41.3%16.7%4.3%4.4%2.9%
Sep 202632.2%39.1%16.5%5.1%4.7%2.5%
Oct 202636.9%35.3%16.2%5%3.9%2.7%

  1. 1.Caroma

    36.9%

    Moved from 2nd to 1st. 2.9K estimated branded searches, +3.3% vs prior month. Share +4.7 points.

  2. 2.Englefield

    35.3%

    Moved from 1st to 2nd. 2.7K estimated branded searches, -18.5% vs prior month. Share -3.8 points.

  3. 3.Methven

    16.2%

    Held 3rd. 1.3K estimated branded searches, -11.3% vs prior month. Share -0.3 points.

  4. 4.Elementi

    5%

    Held 4th. 390 estimated branded searches, -11.4% vs prior month. Share -0.1 points.

  5. 5.Grohe

    3.9%

    Held 5th. 300 estimated branded searches, -25% vs prior month. Share -0.8 points.

  6. 6.Felton

    2.7%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Grohe and its closest rivals

Every comparison with Grohe

5 comparisons

How has branded search demand for Grohe changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Grohe in New Zealand fell from 340 to 300.
  • Across the 12 months ending October 2026, Grohe’s share of searches among bathroom and tapware brands in New Zealand decreased from 4.5% to 3.9%.
  • Across the 12 months ending October 2026, Grohe’s share of searches among bathroom and tapware brands in New Zealand peaked at 4.7% in January 2026 and was lowest at 3.5% in February 2026.
  • Across the 12 months ending October 2026, Grohe fell from 4th to 5th among bathroom and tapware brands in New Zealand.

How did search popularity change for New Zealand bathroom and tapware brands in October 2026?

6 changes

  1. In October 2026, Caroma overtook Englefield to become the leader among bathroom and tapware brands in New Zealand, with 36.9% of the searches.

  2. In October 2026, Englefield lost share of searches among bathroom and tapware brands in New Zealand, from 39.1% to 35.3%.

  3. In October 2026, Grohe lost share of searches among bathroom and tapware brands in New Zealand, from 4.7% to 3.9%.

  4. Methven’s share of searches among bathroom and tapware brands in New Zealand has lost ground for 3 months in a row, from 21.3% to 16.2% in October 2026.

  5. Estimated monthly branded searches for Elementi in New Zealand rose 18.2% over 12 measured months, from 330 to 390 in October 2026.

  6. Estimated monthly branded searches for Felton in New Zealand rose 10.5% over 12 measured months, from 190 to 210 in October 2026.

How are Grohe’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Grohe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • grohe
  • grohe shower
  • grohe shower mixers
  • grohe taps
  • grohe toilet
  • grohe vanity

Do you work for Grohe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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