How popular isGrinter's Funeral Home in search?
In August 2026, there were an estimated 830 branded searches for Grinter's Funeral Home in New Zealand which is up 40.7% over the last 11 months. Grinter's Funeral Home holds 32.8% estimated Share of Search among New Zealand cambridge funeral directors and is ranked 2nd of 3 competitors for search popularity.
Gibson Funerals48.3%
Grinter's Funeral Home32.8%
Cambridge Funerals19%
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Which cambridge funeral directors compete with Grinter's Funeral Home?
Share of Search by month for Gibson Funerals, Grinter's Funeral Home, Cambridge Funerals. The figures are in the table below the chart.
View monthly share of search table
| Month | Gibson Funerals | Grinter's Funeral Home | Cambridge Funerals |
|---|---|---|---|
| Oct 2025 | 0% | 94.7% | 5.3% |
| Nov 2025 | 2.8% | 88.9% | 8.3% |
| Dec 2025 | 1.8% | 71.9% | 26.3% |
| Jan 2026 | 1.6% | 79.4% | 19% |
| Feb 2026 | 24.3% | 55.4% | 20.3% |
| Mar 2026 | 34% | 44% | 22% |
| Apr 2026 | 38.2% | 44.1% | 17.6% |
| May 2026 | 26.7% | 48.3% | 25% |
| Jun 2026 | 33.3% | 41.7% | 25% |
| Jul 2026 | 42.2% | 40.2% | 17.6% |
| Aug 2026 | 48.3% | 32.8% | 19% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.3% | 560 | +30.2% | +6.1 points | |
| 2, held 2nd | 32.8% | 380 | -7.3% | -7.4 points | |
| 3, held 3rd | 19% | 220 | +22.2% | +1.3 points |
48.3%
held 1st · 560 estimated branded searches · +30.2% vs prior month · +6.1 points
32.8%
held 2nd · 380 estimated branded searches · -7.3% vs prior month · -7.4 points
19%
held 3rd · 220 estimated branded searches · +22.2% vs prior month · +1.3 points
Compare search popularity between Grinter's Funeral Home and its closest rivals
How has branded search demand for Grinter's Funeral Home changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Grinter's Funeral Home in New Zealand rose from 590 to 830.
- Across the 11 months ending August 2026, Grinter's Funeral Home’s estimated Share of Search among cambridge funeral directors in New Zealand decreased from 94.7% to 32.8%.
- Across the 11 months ending August 2026, Grinter's Funeral Home fell from 1st to 2nd among cambridge funeral directors in New Zealand.
How did search popularity change for New Zealand cambridge funeral directors in August 2026?
3 changes
In August 2026, Gibson Funerals gained estimated Share of Search among cambridge funeral directors in New Zealand, from 42.2% to 48.3%.
In August 2026, Cambridge Funerals gained estimated Share of Search among cambridge funeral directors in New Zealand, from 17.6% to 19%.
In August 2026, Grinter's Funeral Home lost estimated Share of Search among cambridge funeral directors in New Zealand, from 40.2% to 32.8%.
How is Grinter's Funeral Home measured?
Brandwave collects information about searches that people make online using Grinter's Funeral Home’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- grinter's funeral home
- grinters
- grinters funeral home
- grinters funeral home cambridge
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