Brandwave

How popular isFirst Light Studio in search?

In August 2026, there were an estimated 140 branded searches for First Light Studio in New Zealand which is up 27.3% over the last 11 months. First Light Studio holds 21.2% estimated Share of Search among New Zealand wellington architecture firms and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. McKenzie Higham24.2%
  2. Architecture Plus22.7%
  3. First Light Studio21.2%
  4. Voxell21.2%
  5. Foster + Melville Architects7.6%
  6. Wright & Gray3%
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Which wellington architecture firms compete with First Light Studio?

First Light Studio against wellington architecture firms in New Zealand, by month

Share of Search by month for McKenzie Higham, Architecture Plus, First Light Studio, Voxell, Foster + Melville Architects, Wright & Gray. The figures are in the table below the chart.

View monthly share of search table
MonthMcKenzie HighamArchitecture PlusFirst Light StudioVoxellFoster + Melville ArchitectsWright & Gray
Oct 202522.2%24.1%20.4%13%16.7%3.7%
Nov 202531%25.9%15.5%12.1%12.1%3.4%
Dec 202530%22.5%22.5%12.5%10%2.5%
Jan 202627.5%25.5%21.6%9.8%11.8%3.9%
Feb 202626.9%21.2%21.2%13.5%13.5%3.8%
Mar 202643.6%15.4%17.9%9%11.5%2.6%
Apr 202639.4%18.3%19.7%9.9%8.5%4.2%
May 202629.5%18%27.9%8.2%11.5%4.9%
Jun 202625.4%27%22.2%11.1%11.1%3.2%
Jul 202624.2%25.8%16.7%21.2%9.1%3%
Aug 202624.2%22.7%21.2%21.2%7.6%3%
Sep 2026——————

  1. 1.McKenzie Higham

    24.2%

    moved from 2nd to 1st · 160 estimated branded searches · 0% vs prior month · 0 points

  2. 2.Architecture Plus

    22.7%

    moved from 1st to 2nd · 150 estimated branded searches · -11.8% vs prior month · -3 points

  3. 3.First Light Studio

    21.2%

    moved from 4th to 3rd · 140 estimated branded searches · +27.3% vs prior month · +4.5 points

  4. 4.Voxell

    21.2%

    moved from 3rd to 4th · 140 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Foster + Melville Architects

    7.6%

    held 5th · 50 estimated branded searches · -16.7% vs prior month · -1.5 points

  6. 6.Wright & Gray

    3%

    held 6th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between First Light Studio and its closest rivals

How has branded search demand for First Light Studio changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for First Light Studio in New Zealand rose from 110 to 140.
  • Across the 11 months ending August 2026, First Light Studio’s estimated Share of Search among wellington architecture firms in New Zealand increased from 20.4% to 21.2%.
  • Across the 11 months ending August 2026, First Light Studio’s estimated Share of Search among wellington architecture firms in New Zealand peaked at 27.9% in May 2026 and was lowest at 15.5% in November 2025.

How did search popularity change for New Zealand wellington architecture firms in August 2026?

  1. In August 2026, First Light Studio overtook Voxell to rank 3rd among wellington architecture firms in New Zealand, at 21.2%.

  2. In August 2026, Architecture Plus lost estimated Share of Search among wellington architecture firms in New Zealand, from 25.8% to 22.7%.

  3. In August 2026, Foster + Melville Architects lost estimated Share of Search among wellington architecture firms in New Zealand, from 9.1% to 7.6%.

  4. In August 2026, McKenzie Higham rose from 2nd to 1st among wellington architecture firms in New Zealand.

  5. Estimated monthly branded searches for Voxell in New Zealand rose 100% over 11 measured months, from 70 to 140 in August 2026.

How is First Light Studio measured?

Brandwave collects information about searches that people make online using First Light Studio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • first light studio

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How the Brand Demand Index is measured

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