First Light Studio vs Wright & Gray:Which is more popular by branded search in New Zealand?
In August 2026, First Light Studio had more branded searches than Wright & Gray among wellington architecture firms in New Zealand. First Light Studio was estimated to have 140 branded searches compared to Wright & Gray’s 20, and held a 21.2% Share of Search versus Wright & Gray’s 3%.
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Which is more popular in search, First Light Studio or Wright & Gray?
Compare Wellington architecture firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for First Light Studio, Wright & Gray. The figures are in the table below the chart.
View monthly share of search table
| Month | McKenzie Higham | Architecture Plus | First Light Studio | Voxell | Foster + Melville Architects | Wright & Gray |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 24.1% | 20.4% | 13% | 16.7% | 3.7% |
| Nov 2025 | 31% | 25.9% | 15.5% | 12.1% | 12.1% | 3.4% |
| Dec 2025 | 30% | 22.5% | 22.5% | 12.5% | 10% | 2.5% |
| Jan 2026 | 27.5% | 25.5% | 21.6% | 9.8% | 11.8% | 3.9% |
| Feb 2026 | 26.9% | 21.2% | 21.2% | 13.5% | 13.5% | 3.8% |
| Mar 2026 | 43.6% | 15.4% | 17.9% | 9% | 11.5% | 2.6% |
| Apr 2026 | 39.4% | 18.3% | 19.7% | 9.9% | 8.5% | 4.2% |
| May 2026 | 29.5% | 18% | 27.9% | 8.2% | 11.5% | 4.9% |
| Jun 2026 | 25.4% | 27% | 22.2% | 11.1% | 11.1% | 3.2% |
| Jul 2026 | 24.2% | 25.8% | 16.7% | 21.2% | 9.1% | 3% |
| Aug 2026 | 24.2% | 22.7% | 21.2% | 21.2% | 7.6% | 3% |
| Sep 2026 | — | — | — | — | — | — |
How has the First Light Studio and Wright & Gray comparison changed over the last 12 months?
3 findings
- First Light Studio was ahead of Wright & Gray in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, First Light Studio’s estimated Share of Search among wellington architecture firms in New Zealand moved from 20.4% to 21.2%, and its estimated monthly branded searches moved from 110 to 140.
- Across the 11 months ending August 2026, Wright & Gray’s estimated Share of Search among wellington architecture firms in New Zealand moved from 3.7% to 3%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand wellington architecture firms in August 2026?
1 change
In August 2026, First Light Studio overtook Voxell to rank 3rd among wellington architecture firms in New Zealand, at 21.2%.
How each brand is measured
Brandwave collects information about searches that people make online using First Light Studio’s and Wright & Gray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Light Studio
1 branded search term
- first light studio
Wright & Gray
2 branded search terms
- wright & gray
- wright and gray
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.