Brandwave

How popular isFirefox in search?

In August 2026, there were an estimated 13.3K branded searches for Firefox in New Zealand which is up 5.6% over the last 11 months. Firefox holds 10.3% estimated Share of Search among New Zealand web browsers and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Google Chrome75.2%
  2. Firefox10.3%
  3. Brave5.4%
  4. Microsoft Edge4.7%
  5. Opera2.3%
  6. Safari2.1%
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Which web browsers compete with Firefox?

Firefox against web browsers in New Zealand, by month

Share of Search by month for Google Chrome, Firefox, Brave, Microsoft Edge, Opera, Safari. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle ChromeFirefoxBraveMicrosoft EdgeOperaSafari
Oct 202575.4%11.2%4.6%3.4%3%2.4%
Nov 202578.1%9.9%4.2%3.1%2.9%1.7%
Dec 202573.8%11.5%5.7%3%3.4%2.6%
Jan 202673.9%10.7%5.6%3.3%3.1%3.4%
Feb 202677.2%8.4%5.2%3.5%3%2.6%
Mar 202677.6%9%4.8%3.4%2.8%2.5%
Apr 202675.7%9.8%5.9%3.6%2.8%2.2%
May 202674.4%9.7%6.2%3.9%3.6%2.1%
Jun 202676.3%9.7%5.3%3.7%2.9%2.1%
Jul 202674.1%9.7%6.3%5%2.5%2.4%
Aug 202675.2%10.3%5.4%4.7%2.3%2.1%
Sep 2026——————

  1. 1.Google Chrome

    75.2%

    held 1st · 96.9K estimated branded searches · +13.4% vs prior month · +1.1 points

  2. 2.Firefox

    10.3%

    held 2nd · 13.3K estimated branded searches · +18.9% vs prior month · +0.6 points

  3. 3.Brave

    5.4%

    held 3rd · 7K estimated branded searches · -4.5% vs prior month · -0.9 points

  4. 4.Microsoft Edge

    4.7%

    held 4th · 6.1K estimated branded searches · +5.9% vs prior month · -0.3 points

  5. 5.Opera

    2.3%

    held 5th · 3K estimated branded searches · +1% vs prior month · -0.2 points

  6. 6.Safari

    2.1%

    held 6th · 2.7K estimated branded searches · +0.37% vs prior month · -0.2 points

Compare search popularity between Firefox and its closest rivals

How has branded search demand for Firefox changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Firefox in New Zealand rose from 12.6K to 13.3K.
  • Across the 11 months ending August 2026, Firefox’s estimated Share of Search among web browsers in New Zealand decreased from 11.2% to 10.3%.
  • Across the 11 months ending August 2026, Firefox’s estimated Share of Search among web browsers in New Zealand peaked at 11.5% in December 2025 and was lowest at 8.4% in February 2026.

How did search popularity change for New Zealand web browsers in August 2026?

  1. In August 2026, Google Chrome gained estimated Share of Search among web browsers in New Zealand, from 74.1% to 75.2%.

  2. In August 2026, Firefox gained estimated Share of Search among web browsers in New Zealand, from 9.7% to 10.3%.

  3. In August 2026, Brave lost estimated Share of Search among web browsers in New Zealand, from 6.3% to 5.4%.

  4. Opera’s estimated Share of Search among web browsers in New Zealand has lost ground for 3 months in a row, from 3.6% to 2.3% in August 2026.

  5. Estimated monthly branded searches for Microsoft Edge in New Zealand rose 60.3% over 11 measured months, from 3.8K to 6.1K in August 2026.

How is Firefox measured?

Brandwave collects information about searches that people make online using Firefox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • adblock firefox
  • firefox
  • firefox com
  • firefox dl
  • firefox en
  • firefox focus
  • firefox for android
  • firefox near me
  • firefox nz
  • firefox online
  • firefox osx
  • firefox private browsing
  • firefox relay
  • firefox ublock
  • mozilla firefox
  • mozilla firefox download
  • mozilla firefox website

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How the Brand Demand Index is measured

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Is Firefox your brand?

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