How popular isFirebrand in search?
In August 2026, there were an estimated 40 branded searches for Firebrand in New Zealand which held steady over the last 11 months. Firebrand holds 33.3% estimated Share of Search among New Zealand invercargill digital marketing agencies and is ranked 2nd of 2 competitors for search popularity.
NiKa Consulting66.7%Firebrand33.3%
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Which invercargill digital marketing agencies compete with Firebrand?
Share of Search by month for NiKa Consulting, Firebrand. The figures are in the table below the chart.
View monthly share of search table
| Month | NiKa Consulting | Firebrand |
|---|---|---|
| Oct 2025 | 66.7% | 33.3% |
| Nov 2025 | 50% | 50% |
| Dec 2025 | 50% | 50% |
| Jan 2026 | 80% | 20% |
| Feb 2026 | 71.4% | 28.6% |
| Mar 2026 | 58.3% | 41.7% |
| Apr 2026 | 57.1% | 42.9% |
| May 2026 | 75% | 25% |
| Jun 2026 | 64.3% | 35.7% |
| Jul 2026 | 72.7% | 27.3% |
| Aug 2026 | 66.7% | 33.3% |
| Sep 2026 | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.7% | 80 | 0% | -6.1 points | |
| 2, held 2nd | 33.3% | 40 | +33.3% | +6.1 points |
66.7%
held 1st · 80 estimated branded searches · 0% vs prior month · -6.1 points
33.3%
held 2nd · 40 estimated branded searches · +33.3% vs prior month · +6.1 points
Compare search popularity between Firebrand and its closest rivals
How has branded search demand for Firebrand changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Firebrand in New Zealand held steady at 40.
- Across the 11 months ending August 2026, Firebrand’s estimated Share of Search among invercargill digital marketing agencies in New Zealand peaked at 50% in November 2025 and was lowest at 20% in January 2026.
How did search popularity change for New Zealand invercargill digital marketing agencies in August 2026?
2 changes
In August 2026, Firebrand gained estimated Share of Search among invercargill digital marketing agencies in New Zealand, from 27.3% to 33.3%.
In August 2026, NiKa Consulting lost estimated Share of Search among invercargill digital marketing agencies in New Zealand, from 72.7% to 66.7%.
How is Firebrand measured?
Brandwave collects information about searches that people make online using Firebrand’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- firebrand design
- firebrand marketing
- firebrand new zealand
- firebrand nz
- firebrand.nz
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Is Firebrand your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.