Firebrand vs NiKa Consulting:Which is more popular by branded search in New Zealand?
In August 2026, NiKa Consulting had more branded searches than Firebrand among invercargill digital marketing agencies in New Zealand. NiKa Consulting was estimated to have 80 branded searches compared to Firebrand’s 40, and held a 66.7% Share of Search versus Firebrand’s 33.3%.
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Which is more popular in search, Firebrand or NiKa Consulting?
Compare Invercargill digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NiKa Consulting, Firebrand. The figures are in the table below the chart.
View monthly share of search table
| Month | NiKa Consulting | Firebrand |
|---|---|---|
| Oct 2025 | 66.7% | 33.3% |
| Nov 2025 | 50% | 50% |
| Dec 2025 | 50% | 50% |
| Jan 2026 | 80% | 20% |
| Feb 2026 | 71.4% | 28.6% |
| Mar 2026 | 58.3% | 41.7% |
| Apr 2026 | 57.1% | 42.9% |
| May 2026 | 75% | 25% |
| Jun 2026 | 64.3% | 35.7% |
| Jul 2026 | 72.7% | 27.3% |
| Aug 2026 | 66.7% | 33.3% |
| Sep 2026 | — | — |
How has the Firebrand and NiKa Consulting comparison changed over the last 12 months?
3 findings
- NiKa Consulting was ahead of Firebrand in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Firebrand’s estimated Share of Search among invercargill digital marketing agencies in New Zealand held steady at 33.3%, and its estimated monthly branded searches held steady at 40.
- Across the 11 months ending August 2026, NiKa Consulting’s estimated Share of Search among invercargill digital marketing agencies in New Zealand held steady at 66.7%, and its estimated monthly branded searches held steady at 80.
How did search popularity change for New Zealand invercargill digital marketing agencies in August 2026?
2 changes
In August 2026, Firebrand gained estimated Share of Search among invercargill digital marketing agencies in New Zealand, from 27.3% to 33.3%.
In August 2026, NiKa Consulting lost estimated Share of Search among invercargill digital marketing agencies in New Zealand, from 72.7% to 66.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Firebrand’s and NiKa Consulting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Firebrand
5 branded search terms
- firebrand design
- firebrand marketing
- firebrand new zealand
- firebrand nz
- firebrand.nz
NiKa Consulting
2 branded search terms
- nika consulting
- nika consulting group
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.