Brandwave

How popular isEde Insurance Group in search?

In August 2026, there were an estimated 10 branded searches for Ede Insurance Group in New Zealand. Ede Insurance Group holds 0.07% estimated Share of Search among New Zealand taupo insurance brokers and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Gallagher Insurance99.7%
  2. ABC Insurance0.14%
  3. Ede Insurance Group0.07%
  4. Jeremy Barber Insurance Brokers0.07%

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Which taupo insurance brokers compete with Ede Insurance Group?

Ede Insurance Group against taupo insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, Ede Insurance Group. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceABC InsuranceEde Insurance GroupJeremy Barber Insurance Brokers
Oct 202599.9%0.06%0%0.06%
Nov 202599.9%0.07%0%0.07%
Dec 202599.8%0.09%0%0.09%
Jan 202699.8%0.14%0%0.07%
Feb 202699.8%0.14%0%0.07%
Mar 202699.8%0.14%0%0.07%
Apr 202699.7%0.17%0%0.09%
May 202699.7%0.14%0.07%0.07%
Jun 202699.6%0.28%0.07%0.07%
Jul 202699.7%0.14%0.07%0.07%
Aug 202699.7%0.14%0.07%0.07%
Sep 2026————
  1. held 1st · 14.3K estimated branded searches · +1.2% vs prior month · 0 points

  2. held 2nd · 20 estimated branded searches · 0% vs prior month · 0 points

  3. held 3rd · 10 estimated branded searches · 0% vs prior month · 0 points

  4. held 4th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Ede Insurance Group and its closest rivals

How has branded search demand for Ede Insurance Group changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ede Insurance Group in New Zealand held steady, from 0 to 10.
  • Across the 11 months ending August 2026, Ede Insurance Group rose from 4th to 3rd among taupo insurance brokers in New Zealand.

How did search popularity change for New Zealand taupo insurance brokers in August 2026?

  1. Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  2. Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.

How is Ede Insurance Group measured?

Brandwave collects information about searches that people make online using Ede Insurance Group’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ede insurance

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How the Brand Demand Index is measured

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Is Ede Insurance Group your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.