ABC Insurance vs Ede Insurance Group:Which is more popular by branded search in New Zealand?
In August 2026, ABC Insurance had more branded searches than Ede Insurance Group among taupo insurance brokers in New Zealand. ABC Insurance was estimated to have 20 branded searches compared to Ede Insurance Group’s 10, and held a 0.14% Share of Search versus Ede Insurance Group’s 0.07%.
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Which is more popular in search, ABC Insurance or Ede Insurance Group?
Compare Taupo insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ABC Insurance, Ede Insurance Group. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | ABC Insurance | Ede Insurance Group | Jeremy Barber Insurance Brokers |
|---|---|---|---|---|
| Oct 2025 | 99.9% | 0.06% | 0% | 0.06% |
| Nov 2025 | 99.9% | 0.07% | 0% | 0.07% |
| Dec 2025 | 99.8% | 0.09% | 0% | 0.09% |
| Jan 2026 | 99.8% | 0.14% | 0% | 0.07% |
| Feb 2026 | 99.8% | 0.14% | 0% | 0.07% |
| Mar 2026 | 99.8% | 0.14% | 0% | 0.07% |
| Apr 2026 | 99.7% | 0.17% | 0% | 0.09% |
| May 2026 | 99.7% | 0.14% | 0.07% | 0.07% |
| Jun 2026 | 99.6% | 0.28% | 0.07% | 0.07% |
| Jul 2026 | 99.7% | 0.14% | 0.07% | 0.07% |
| Aug 2026 | 99.7% | 0.14% | 0.07% | 0.07% |
| Sep 2026 | — | — | — | — |
How has the ABC Insurance and Ede Insurance Group comparison changed over the last 12 months?
3 findings
- ABC Insurance was ahead of Ede Insurance Group in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among taupo insurance brokers in New Zealand moved from 0.06% to 0.14%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Ede Insurance Group’s estimated Share of Search among taupo insurance brokers in New Zealand moved from 0% to 0.07%, and its estimated monthly branded searches moved from 0 to 10.
How did search popularity change for New Zealand taupo insurance brokers in August 2026?
1 change
Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ABC Insurance’s and Ede Insurance Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ABC Insurance
2 branded search terms
- abc insurance
- abcinsurance
Ede Insurance Group
1 branded search term
- ede insurance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.