Brandwave

How popular isDominator?

In October 2026, people searched for Dominator by name about 2,400 times in New Zealand, about the same as the previous year. These searches made up 69.6% of all New Zealand garage door opener brand searches, placing Dominator first out of three brands. When we asked both ChatGPT and Google AI Overviews about garage door opener brands, Dominator appeared in two of the five answers and was the third most recommended of the three.

Search and AI answers in October 2026

Dominator is the most searched of 3 competitors and the third most recommended in the AI answers we collected.

  1. DominatorShare of searches 69.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. ChamberlainShare of searches 25.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. MerlinShare of searches 4.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top garage door opener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dominator was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Dominator is the third most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Merlin1st
  2. Chamberlain2nd
  3. Dominator3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Merlin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chamberlain4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dominator2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about garage door opener brands

5 answers

  • Asked ChatGPT

    “Which garage door opener brand should I buy in New Zealand?”

    1. 1Merlin
    2. 2Chamberlain

  • Asked ChatGPT

    “What are the best garage door opener brands in New Zealand?”

    1. 1Merlin
    2. 2Dominator

  • Asked ChatGPT

    “What's the best garage door opener brand in New Zealand for a quiet opener?”

    1. 1Merlin
    2. 2Chamberlain

  • Searched Google, AI Overview

    “garage door opener nz”

    1. 1Chamberlain
    2. 2Merlin
    3. 3Dominator

  • Searched Google, AI Overview

    “quiet garage door opener”

    1. 1Chamberlain
    2. 2Merlin

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Dominator compared with other New Zealand garage door opener brands?

Dominator against garage door opener brands in New Zealand, by month

Share of searches by month for Dominator, Chamberlain, Merlin. The figures are in the table below the chart.

View monthly share of searches table
MonthDominatorChamberlainMerlin
Nov 202571%21.3%7.7%
Dec 202571%21.3%7.7%
Jan 202674.7%18.6%6.7%
Feb 202675%18.4%6.6%
Mar 202675.7%18.8%5.5%
Apr 202671%21.3%7.7%
May 202671%21.3%7.7%
Jun 202679.7%13.2%7.1%
Jul 202676.4%15.3%8.3%
Aug 202675%18.4%6.6%
Sep 202675.9%18.7%5.4%
Oct 202669.6%25.5%4.9%

  1. 1.Dominator

    69.6%

    Held 1st. 2.4K estimated branded searches, 0% vs prior month. Share -6.4 points.

  2. 2.Chamberlain

    25.5%

    Held 2nd. 880 estimated branded searches, +49.2% vs prior month. Share +6.8 points.

  3. 3.Merlin

    4.9%

    Held 3rd. 170 estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare popularity between Dominator and its closest rivals

Every comparison with Dominator

5 comparisons

How has branded search demand for Dominator changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Dominator in New Zealand held steady at 2.4K.
  • Across the 12 months ending October 2026, Dominator’s share of searches among garage door opener brands in New Zealand decreased from 71% to 69.6%.
  • Across the 12 months ending October 2026, Dominator’s share of searches among garage door opener brands in New Zealand peaked at 79.7% in June 2026 and was lowest at 69.6% in October 2026.

How did search popularity change for New Zealand garage door opener brands in October 2026?

3 changes

  1. In October 2026, Chamberlain gained share of searches among garage door opener brands in New Zealand, from 18.7% to 25.5%.

  2. In October 2026, Dominator lost share of searches among garage door opener brands in New Zealand, from 75.9% to 69.6%.

  3. Merlin’s share of searches among garage door opener brands in New Zealand has lost ground for 3 months in a row, from 8.3% to 4.9% in October 2026.

How are Dominator’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Dominator’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dominator garage door

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How the Brand Demand Index is measured

Where does Dominator compete?

Dominator is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Garage door companies1st of 466.7%Show ranking
Garage door opener brands1st of 369.6%Shown above
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