Brandwave

Chamberlain vs Dominator:Which is more popular in New Zealand?

In October 2026, Dominator had more branded searches than Chamberlain among garage door opener brands in New Zealand. Dominator had about 2,400 branded searches, while Chamberlain had 880. Dominator made up 69.6% of all garage door opener brand searches we track, and Chamberlain accounted for 25.5%. When we asked ChatGPT and Google AI Overviews about garage door opener brands, Chamberlain appeared in four of the five answers and Dominator in two. Chamberlain was mentioned before Dominator in four out of five answers.

Among garage door opener brands in New Zealand in October 2026

Who do people search for more?

Dominator, about 3 searches for every 1 for Chamberlain

Dominator 2.4K searchesChamberlain 880 searches

Who does AI mention more?

Chamberlain, mentioned in 4 of 5 answers, Dominator in 2

Chamberlain in 4 of 5Dominator in 2 of 5

Who does AI recommend more?

Chamberlain, named ahead of Dominator in 4 of 5 answers

Chamberlain first in 4Dominator first in 1

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Top garage door opener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chamberlain was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dominator was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Chamberlain was listed before Dominator in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Merlin1st
  2. Chamberlain2nd
  3. Dominator3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Merlin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chamberlain4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dominator2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about garage door opener brands

5 answers

  • Asked ChatGPT

    “Which garage door opener brand should I buy in New Zealand?”

    1. 1Merlin
    2. 2Chamberlain

  • Asked ChatGPT

    “What are the best garage door opener brands in New Zealand?”

    1. 1Merlin
    2. 2Dominator

  • Asked ChatGPT

    “What's the best garage door opener brand in New Zealand for a quiet opener?”

    1. 1Merlin
    2. 2Chamberlain

  • Searched Google, AI Overview

    “garage door opener nz”

    1. 1Chamberlain
    2. 2Merlin
    3. 3Dominator

  • Searched Google, AI Overview

    “quiet garage door opener”

    1. 1Chamberlain
    2. 2Merlin

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Chamberlain or Dominator more popular in search?

This chart shows how often people search Google for Chamberlain and Dominator by name. Each line represents a brand's share of searches for all three garage door opener brands we track, month by month, from searches in New Zealand.

Chamberlain and Dominator among garage door opener brands in New Zealand, by month

Share of searches by month for Dominator, Chamberlain. The figures are in the table below the chart.

View monthly share of searches table
MonthDominatorChamberlainMerlin
Nov 202571%21.3%7.7%
Dec 202571%21.3%7.7%
Jan 202674.7%18.6%6.7%
Feb 202675%18.4%6.6%
Mar 202675.7%18.8%5.5%
Apr 202671%21.3%7.7%
May 202671%21.3%7.7%
Jun 202679.7%13.2%7.1%
Jul 202676.4%15.3%8.3%
Aug 202675%18.4%6.6%
Sep 202675.9%18.7%5.4%
Oct 202669.6%25.5%4.9%

How has branded search for Chamberlain and Dominator changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand garage door opener brands in October 2026?

2 changes

  1. In October 2026, Chamberlain gained share of searches among garage door opener brands in New Zealand, from 18.7% to 25.5%.

  2. In October 2026, Dominator lost share of searches among garage door opener brands in New Zealand, from 75.9% to 69.6%.

How are Chamberlain’s and Dominator’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chamberlain’s and Dominator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chamberlain

1 branded search term

  • chamberlain

Dominator

1 branded search term

  • dominator garage door

How the Brand Demand Index is measured

Other head-to-heads among garage door opener brands

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