Brandwave

How popular isdeskbird?

In September 2026, people searched for deskbird by name about 390 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 7.2% of all New Zealand standing desk brand searches, placing deskbird third out of six brands. When we asked both ChatGPT and Google AI Overviews about standing desk brands, deskbird appeared in three of the five answers and was the joint second most recommended of the six.

Search and AI answers in September 2026

deskbird is the third most searched of 6 competitors and the joint second most recommended in AI answers.

  1. Stand DeskShare of searches 81.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. FlexiSpotShare of searches 8.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. deskbirdShare of searches 7.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Agile Office FurnitureShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. DeskyShare of searches 1.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top standing desk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, deskbird was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. deskbird is the joint second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stand Desk1st
  2. FlexiSpot2nd
  3. deskbird2nd
  4. Agile Office Furniture4th
  5. Desky5th
  6. UPLIFT Desk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FlexiSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stand Desk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • deskbird3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agile Office Furniture2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Desky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UPLIFT Desk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about standing desk brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which standing desk brands compete with deskbird?

deskbird against standing desk brands in New Zealand, by month

Share of searches by month for Stand Desk, FlexiSpot, deskbird. The figures are in the table below the chart.

View monthly share of searches table
MonthStand DeskFlexiSpotdeskbirdAgile Office FurnitureDeskyUPLIFT Desk
Oct 202578.6%7.4%10.5%1.5%1.1%0.87%
Nov 202576.9%9.8%10.3%1.2%0.87%0.87%
Dec 202576.1%10.6%10.1%1.5%1.1%0.63%
Jan 202676.3%10.4%10.2%1.6%1%0.52%
Feb 202674.8%10.6%10%1.5%1.2%1.9%
Mar 202675.9%11.9%8.3%1.6%1.2%1.2%
Apr 202676%12.3%8.3%1.6%1.4%0.52%
May 202673.8%15.3%8.1%1.5%1%0.34%
Jun 202665.1%24.9%7.1%1.3%1.2%0.44%
Jul 202669%20.4%7.5%1.1%1.6%0.47%
Aug 202676.7%12%8.4%1.2%1.4%0.35%
Sep 202681.2%8.9%7.2%1.3%1.1%0.37%

  1. 1.Stand Desk

    81.2%

    Held 1st. 4.4K estimated branded searches, 0% vs prior month. Share +4.5 points.

  2. 2.FlexiSpot

    8.9%

    Held 2nd. 480 estimated branded searches, -30.4% vs prior month. Share -3.2 points.

  3. 3.deskbird

    7.2%

    Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share -1.2 points.

  4. 4.Agile Office Furniture

    1.3%

    Moved from 5th to 4th. 70 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Desky

    1.1%

    Moved from 4th to 5th. 60 estimated branded searches, -25% vs prior month. Share -0.3 points.

  6. 6.UPLIFT Desk

    0.37%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between deskbird and its closest rivals

Every comparison with deskbird

7 comparisons

How has branded search demand for deskbird changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for deskbird in New Zealand fell from 480 to 390.
  • Across the 12 months ending September 2026, deskbird’s share of searches among standing desk brands in New Zealand decreased from 10.5% to 7.2%.
  • Across the 12 months ending September 2026, deskbird’s share of searches among standing desk brands in New Zealand peaked at 10.5% in October 2025 and was lowest at 7.1% in June 2026.
  • Across the 12 months ending September 2026, deskbird fell from 2nd to 3rd among standing desk brands in New Zealand.

How did search popularity change for New Zealand standing desk brands in September 2026?

6 changes

  1. In September 2026, Stand Desk gained share of searches among standing desk brands in New Zealand, from 76.7% to 81.2%.

  2. In September 2026, FlexiSpot lost share of searches among standing desk brands in New Zealand, from 12% to 8.9%.

  3. In September 2026, deskbird lost share of searches among standing desk brands in New Zealand, from 8.4% to 7.2%.

  4. In September 2026, Agile Office Furniture rose from 5th to 4th among standing desk brands in New Zealand.

  5. In September 2026, Desky fell from 4th to 5th among standing desk brands in New Zealand.

  6. Estimated monthly branded searches for UPLIFT Desk in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026.

How are deskbird’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using deskbird’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • deskbird

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How the Brand Demand Index is measured

Where does deskbird compete?

deskbird is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Standing desk brands3rd of 67.2%Shown above
Desk booking platforms2nd of 833.3%Show ranking
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Is deskbird your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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