Brandwave

How popular isDenny's in search?

In August 2026, there were an estimated 11.2K branded searches for Denny's in New Zealand which is down 19.8% over the last 11 months. Denny's holds 32% estimated Share of Search among New Zealand casual dining chains and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Denny's32%
  2. Speight's Ale House31.6%
  3. Cobb & Co19.6%
  4. Lone Star16.8%
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Which casual dining chains compete with Denny's?

Denny's against casual dining chains in New Zealand, by month

Share of Search by month for Denny's, Speight's Ale House, Cobb & Co, Lone Star. The figures are in the table below the chart.

View monthly share of search table
MonthDenny'sSpeight's Ale HouseCobb & CoLone Star
Oct 202537%31.5%18.2%13.3%
Nov 202536.2%35.9%15%13%
Dec 202535.3%34.1%15.7%14.9%
Jan 202629.9%35.8%20.2%14.1%
Feb 202630%36.1%18.9%14.9%
Mar 202630.6%37.2%16.1%16.1%
Apr 202633.7%33.6%18.1%14.7%
May 202631.3%31.5%19%18.1%
Jun 202632.2%32.4%19%16.4%
Jul 202630.4%29.8%24.3%15.5%
Aug 202632%31.6%19.6%16.8%
Sep 2026————

  1. 1.Denny's

    32%

    held 1st · 11.2K estimated branded searches · -3.7% vs prior month · +1.6 points

  2. 2.Speight's Ale House

    31.6%

    held 2nd · 11.1K estimated branded searches · -2.9% vs prior month · +1.8 points

  3. 3.Cobb & Co

    19.6%

    held 3rd · 6.9K estimated branded searches · -26.3% vs prior month · -4.8 points

  4. 4.Lone Star

    16.8%

    held 4th · 5.9K estimated branded searches · -0.17% vs prior month · +1.4 points

Compare search popularity between Denny's and its closest rivals

How has branded search demand for Denny's changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Denny's in New Zealand fell from 14K to 11.2K.
  • Across the 11 months ending August 2026, Denny's’ estimated Share of Search among casual dining chains in New Zealand decreased from 37% to 32%.
  • Across the 11 months ending August 2026, Denny's’ estimated Share of Search among casual dining chains in New Zealand peaked at 37% in October 2025 and was lowest at 29.9% in January 2026.

How did search popularity change for New Zealand casual dining chains in August 2026?

  1. In August 2026, Speight's Ale House gained estimated Share of Search among casual dining chains in New Zealand, from 29.8% to 31.6%.

  2. In August 2026, Denny's gained estimated Share of Search among casual dining chains in New Zealand, from 30.4% to 32%.

  3. In August 2026, Lone Star gained estimated Share of Search among casual dining chains in New Zealand, from 15.5% to 16.8%.

  4. In August 2026, Cobb & Co lost estimated Share of Search among casual dining chains in New Zealand, from 24.3% to 19.6%.

How is Denny's measured?

Brandwave collects information about searches that people make online using Denny's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • denny's
  • denny's menu
  • denny's near me
  • dennys
  • dennys co nz
  • dennys highland park
  • dennys hrs
  • dennys menu
  • dennys near me
  • dennys new zealand
  • dennys nz
  • dennys online
  • dennys restaurant

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How the Brand Demand Index is measured

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