Brandwave

How popular isCoupa?

In October 2026, people searched for Coupa by name about 480 times in New Zealand, about the same as the previous year. These searches made up 26.5% of all New Zealand enterprise procurement platform searches, placing Coupa second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about enterprise procurement platforms, Coupa appeared in all answers and was the second most recommended of the eight.

Search and AI answers in October 2026

Coupa is the second most searched of 8 competitors and the second most recommended in the AI answers we collected.

  1. SAP AribaShare of searches 32.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CoupaShare of searches 26.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. TechnologyOneShare of searches 21.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. GEPShare of searches 11.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. JAGGAERShare of searches 3.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top enterprise procurement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coupa appeared in all five answers. Coupa is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SAP Ariba1st
  2. Coupa2nd
  3. Oracle Fusion Cloud Procurement3rd
  4. Ivalua4th
  5. TechnologyOne5th
  6. JAGGAER6th
  7. GEP7th
  8. Zycus8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SAP Ariba5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coupa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TechnologyOne3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ivalua3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oracle Fusion Cloud Procurement3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JAGGAER2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GEP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zycus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about enterprise procurement platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Coupa compared with other New Zealand enterprise procurement platforms?

Coupa against enterprise procurement platforms in New Zealand, by month

Share of searches by month for SAP Ariba, Coupa, TechnologyOne, GEP, JAGGAER, Ivalua. The figures are in the table below the chart.

View monthly share of searches table
MonthSAP AribaCoupaTechnologyOneGEPJAGGAERIvaluaZycusOracle Fusion Cloud Procurement
Nov 202539.8%25.1%25.1%5.8%1.6%1.6%1%0%
Dec 202537.6%29.1%19.4%6.7%2.4%1.8%2.4%0.61%
Jan 202639%30.2%20.1%5.7%1.9%1.3%1.3%0.63%
Feb 202636.8%25.3%25.3%7.4%2.6%1.1%1.1%0.53%
Mar 202633.3%25.9%25.9%7.5%3.1%1.8%2.2%0.44%
Apr 202636.9%28.6%23.2%6.5%1.8%1.8%1.2%0%
May 202642.3%22.3%22.3%7.9%2.3%1.9%0.47%0.47%
Jun 202634.9%28.2%23%8.1%2.4%1.4%1.4%0.48%
Jul 202636.7%19.6%29.6%7%3.5%1.5%1.5%0.5%
Aug 202636.1%24.7%24.7%7.2%3.6%2.1%1%0.52%
Sep 202632.4%27.3%22.2%9.7%5.1%1.7%1.1%0.57%
Oct 202632.6%26.5%21.5%11.6%3.9%2.2%1.1%0.55%

  1. 1.SAP Ariba

    32.6%

    Held 1st. 590 estimated branded searches, +3.5% vs prior month. Share +0.2 points.

  2. 2.Coupa

    26.5%

    Held 2nd. 480 estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.TechnologyOne

    21.5%

    Held 3rd. 390 estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.GEP

    11.6%

    Held 4th. 210 estimated branded searches, +23.5% vs prior month. Share +1.9 points.

  5. 5.JAGGAER

    3.9%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share -1.2 points.

  6. 6.Ivalua

    2.2%

    Held 6th. 40 estimated branded searches, +33.3% vs prior month. Share +0.5 points.

  7. 7.Zycus

    1.1%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Oracle Fusion Cloud Procurement

    0.55%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Coupa and its closest rivals

Every comparison with Coupa

7 comparisons

How has branded search demand for Coupa changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Coupa in New Zealand held steady at 480.
  • Across the 12 months ending October 2026, Coupa’s share of searches among enterprise procurement platforms in New Zealand increased from 25.1% to 26.5%.
  • Across the 12 months ending October 2026, Coupa’s share of searches among enterprise procurement platforms in New Zealand peaked at 30.2% in January 2026 and was lowest at 19.6% in July 2026.

How did search popularity change for New Zealand enterprise procurement platforms in October 2026?

6 changes

  1. In October 2026, GEP gained share of searches among enterprise procurement platforms in New Zealand, from 9.7% to 11.6%.

  2. In October 2026, Ivalua gained share of searches among enterprise procurement platforms in New Zealand, from 1.7% to 2.2%.

  3. In October 2026, JAGGAER lost share of searches among enterprise procurement platforms in New Zealand, from 5.1% to 3.9%.

  4. In October 2026, Coupa lost share of searches among enterprise procurement platforms in New Zealand, from 27.3% to 26.5%.

  5. In October 2026, TechnologyOne lost share of searches among enterprise procurement platforms in New Zealand, from 22.2% to 21.5%.

  6. Estimated monthly branded searches for SAP Ariba in New Zealand fell 22.4% over 12 measured months, from 760 to 590 in October 2026.

How are Coupa’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Coupa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • coupa

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How the Brand Demand Index is measured

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