Brandwave

Coupa vs TechnologyOne:Which is more popular in New Zealand?

In October 2026, Coupa had more branded searches than TechnologyOne among enterprise procurement platforms in New Zealand. Coupa had about 480 branded searches, while TechnologyOne had 390. Coupa made up 26.5% of all enterprise procurement platform searches we track, and TechnologyOne accounted for 21.5%. When we asked ChatGPT and Google AI Overviews about enterprise procurement platforms, Coupa appeared in all five answers and TechnologyOne in three. Coupa was mentioned before TechnologyOne in every answer.

Among enterprise procurement platforms in New Zealand in October 2026

Who do people search for more?

Coupa, about 23% more searches than TechnologyOne

Coupa 480 searchesTechnologyOne 390 searches

Who does AI mention more?

Coupa, mentioned in every answer we collected

Coupa in 5 of 5TechnologyOne in 3 of 5

Who does AI recommend more?

Coupa, named ahead of TechnologyOne in every answer

Coupa first in 5TechnologyOne never first

Follow Coupa vs TechnologyOne and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top enterprise procurement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coupa appeared in all five answers. TechnologyOne was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Coupa was listed before TechnologyOne in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SAP Ariba1st
  2. Coupa2nd
  3. Oracle Fusion Cloud Procurement3rd
  4. Ivalua4th
  5. TechnologyOne5th
  6. JAGGAER6th
  7. GEP7th
  8. Zycus8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SAP Ariba5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coupa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TechnologyOne3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ivalua3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oracle Fusion Cloud Procurement3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JAGGAER2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GEP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zycus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about enterprise procurement platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Coupa or TechnologyOne more popular in search?

This chart shows how often people search Google for Coupa and TechnologyOne by name. Each line represents a brand's share of searches for all eight enterprise procurement platforms we track, month by month, from searches in New Zealand.

Coupa and TechnologyOne among enterprise procurement platforms in New Zealand, by month

Share of searches by month for Coupa, TechnologyOne. The figures are in the table below the chart.

View monthly share of searches table
MonthSAP AribaCoupaTechnologyOneGEPJAGGAERIvaluaZycusOracle Fusion Cloud Procurement
Nov 202539.8%25.1%25.1%5.8%1.6%1.6%1%0%
Dec 202537.6%29.1%19.4%6.7%2.4%1.8%2.4%0.61%
Jan 202639%30.2%20.1%5.7%1.9%1.3%1.3%0.63%
Feb 202636.8%25.3%25.3%7.4%2.6%1.1%1.1%0.53%
Mar 202633.3%25.9%25.9%7.5%3.1%1.8%2.2%0.44%
Apr 202636.9%28.6%23.2%6.5%1.8%1.8%1.2%0%
May 202642.3%22.3%22.3%7.9%2.3%1.9%0.47%0.47%
Jun 202634.9%28.2%23%8.1%2.4%1.4%1.4%0.48%
Jul 202636.7%19.6%29.6%7%3.5%1.5%1.5%0.5%
Aug 202636.1%24.7%24.7%7.2%3.6%2.1%1%0.52%
Sep 202632.4%27.3%22.2%9.7%5.1%1.7%1.1%0.57%
Oct 202632.6%26.5%21.5%11.6%3.9%2.2%1.1%0.55%

How has branded search for Coupa and TechnologyOne changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand enterprise procurement platforms in October 2026?

2 changes
  1. In October 2026, Coupa lost share of searches among enterprise procurement platforms in New Zealand, from 27.3% to 26.5%.

  2. In October 2026, TechnologyOne lost share of searches among enterprise procurement platforms in New Zealand, from 22.2% to 21.5%.

How are Coupa’s and TechnologyOne’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Coupa’s and TechnologyOne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coupa

1 branded search term

  • coupa

TechnologyOne

2 branded search terms

  • technology one
  • technologyone

How the Brand Demand Index is measured

Other head-to-heads among enterprise procurement platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.