Brandwave

Coupa vs JAGGAER:Which is more popular in New Zealand?

In October 2026, Coupa had more branded searches than JAGGAER among enterprise procurement platforms in New Zealand. Coupa had about 480 branded searches, while JAGGAER had 70. Coupa made up 26.5% of all enterprise procurement platform searches we track, and JAGGAER accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about enterprise procurement platforms, Coupa appeared in all five answers and JAGGAER in two. Coupa was mentioned before JAGGAER in every answer.

Among enterprise procurement platforms in New Zealand in October 2026

Who do people search for more?

Coupa, about 7 searches for every 1 for JAGGAER

Coupa 480 searchesJAGGAER 70 searches

Who does AI mention more?

Coupa, mentioned in every answer we collected

Coupa in 5 of 5JAGGAER in 2 of 5

Who does AI recommend more?

Coupa, named ahead of JAGGAER in every answer

Coupa first in 5JAGGAER never first

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Top enterprise procurement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coupa appeared in all five answers. JAGGAER was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Coupa was listed before JAGGAER in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SAP Ariba1st
  2. Coupa2nd
  3. Oracle Fusion Cloud Procurement3rd
  4. Ivalua4th
  5. TechnologyOne5th
  6. JAGGAER6th
  7. GEP7th
  8. Zycus8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SAP Ariba5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coupa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TechnologyOne3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ivalua3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oracle Fusion Cloud Procurement3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JAGGAER2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GEP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zycus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about enterprise procurement platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Coupa or JAGGAER more popular in search?

This chart shows how often people search Google for Coupa and JAGGAER by name. Each line represents a brand's share of searches for all eight enterprise procurement platforms we track, month by month, from searches in New Zealand.

Coupa and JAGGAER among enterprise procurement platforms in New Zealand, by month

Share of searches by month for Coupa, JAGGAER. The figures are in the table below the chart.

View monthly share of searches table
MonthSAP AribaCoupaTechnologyOneGEPJAGGAERIvaluaZycusOracle Fusion Cloud Procurement
Nov 202539.8%25.1%25.1%5.8%1.6%1.6%1%0%
Dec 202537.6%29.1%19.4%6.7%2.4%1.8%2.4%0.61%
Jan 202639%30.2%20.1%5.7%1.9%1.3%1.3%0.63%
Feb 202636.8%25.3%25.3%7.4%2.6%1.1%1.1%0.53%
Mar 202633.3%25.9%25.9%7.5%3.1%1.8%2.2%0.44%
Apr 202636.9%28.6%23.2%6.5%1.8%1.8%1.2%0%
May 202642.3%22.3%22.3%7.9%2.3%1.9%0.47%0.47%
Jun 202634.9%28.2%23%8.1%2.4%1.4%1.4%0.48%
Jul 202636.7%19.6%29.6%7%3.5%1.5%1.5%0.5%
Aug 202636.1%24.7%24.7%7.2%3.6%2.1%1%0.52%
Sep 202632.4%27.3%22.2%9.7%5.1%1.7%1.1%0.57%
Oct 202632.6%26.5%21.5%11.6%3.9%2.2%1.1%0.55%

How has branded search for Coupa and JAGGAER changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand enterprise procurement platforms in October 2026?

2 changes
  1. In October 2026, JAGGAER lost share of searches among enterprise procurement platforms in New Zealand, from 5.1% to 3.9%.

  2. In October 2026, Coupa lost share of searches among enterprise procurement platforms in New Zealand, from 27.3% to 26.5%.

How are Coupa’s and JAGGAER’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Coupa’s and JAGGAER’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coupa

1 branded search term

  • coupa

JAGGAER

1 branded search term

  • jaggaer

How the Brand Demand Index is measured

Other head-to-heads among enterprise procurement platforms

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