Brandwave

How popular isColdrex in search?

In August 2026, there were an estimated 370 branded searches for Coldrex in New Zealand which is up 54.2% over the last 11 months. Coldrex holds 1.1% estimated Share of Search among New Zealand cold and flu brands and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Lemsip28.5%
  2. Sudafed28.2%
  3. Strepsils23.2%
  4. Vicks18.9%
  5. Coldrex1.1%
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Which cold and flu brands compete with Coldrex?

Coldrex against cold and flu brands in New Zealand, by month

Share of Search by month for Lemsip, Sudafed, Strepsils, Vicks, Coldrex. The figures are in the table below the chart.

View monthly share of search table
MonthLemsipSudafedStrepsilsVicksColdrex
Oct 202520.5%35.9%24.1%17.8%1.7%
Nov 202521.8%34.6%22.3%20.3%1.1%
Dec 202519.4%34.9%22.9%21.4%1.4%
Jan 202620.2%33.5%24%21.1%1.2%
Feb 202622.8%31.3%23.9%20.5%1.4%
Mar 202624.3%31.3%25.5%17.3%1.5%
Apr 202622.7%33.5%22%20.1%1.8%
May 202625.3%31.2%20.9%20.6%2%
Jun 202625.7%30.9%21.6%20.1%1.7%
Jul 202627%31.6%21%18.9%1.5%
Aug 202628.5%28.2%23.2%18.9%1.1%
Sep 2026—————

  1. 1.Lemsip

    28.5%

    moved from 2nd to 1st · 9.5K estimated branded searches · +43.5% vs prior month · +1.5 points

  2. 2.Sudafed

    28.2%

    moved from 1st to 2nd · 9.4K estimated branded searches · +21.6% vs prior month · -3.3 points

  3. 3.Strepsils

    23.2%

    held 3rd · 7.7K estimated branded searches · +50.4% vs prior month · +2.2 points

  4. 4.Vicks

    18.9%

    held 4th · 6.3K estimated branded searches · +36.1% vs prior month · 0 points

  5. 5.Coldrex

    1.1%

    held 5th · 370 estimated branded searches · +2.8% vs prior month · -0.4 points

Compare search popularity between Coldrex and its closest rivals

How has branded search demand for Coldrex changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Coldrex in New Zealand rose from 240 to 370.
  • Across the 11 months ending August 2026, Coldrex’s estimated Share of Search among cold and flu brands in New Zealand decreased from 1.7% to 1.1%.

How did search popularity change for New Zealand cold and flu brands in August 2026?

  1. In August 2026, Lemsip overtook Sudafed to take the highest estimated Share of Search among cold and flu brands in New Zealand, at 28.5%.

  2. In August 2026, Strepsils gained estimated Share of Search among cold and flu brands in New Zealand, from 21% to 23.2%.

  3. In August 2026, Sudafed lost estimated Share of Search among cold and flu brands in New Zealand, from 31.6% to 28.2%.

  4. Coldrex’s estimated Share of Search among cold and flu brands in New Zealand has lost ground for 3 months in a row, from 2% to 1.1% in August 2026.

  5. Estimated monthly branded searches for Vicks in New Zealand rose 153% over 11 measured months, from 2.5K to 6.3K in August 2026.

How is Coldrex measured?

Brandwave collects information about searches that people make online using Coldrex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • coldrex
  • coldrex cold and flu
  • coldrex cough
  • coldrex day and night

Do you work for Coldrex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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