Coldrex vs Strepsils:Which is more popular by branded search in New Zealand?
In August 2026, Strepsils had more branded searches than Coldrex among cold and flu brands in New Zealand. Strepsils was estimated to have 7.7K branded searches compared to Coldrex’s 370, and held a 23.2% Share of Search versus Coldrex’s 1.1%.
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Which is more popular in search, Coldrex or Strepsils?
Compare the cold, flu and sore throat remedy brands New Zealanders reach for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Strepsils, Coldrex. The figures are in the table below the chart.
View monthly share of search table
| Month | Lemsip | Sudafed | Strepsils | Vicks | Coldrex |
|---|---|---|---|---|---|
| Oct 2025 | 20.5% | 35.9% | 24.1% | 17.8% | 1.7% |
| Nov 2025 | 21.8% | 34.6% | 22.3% | 20.3% | 1.1% |
| Dec 2025 | 19.4% | 34.9% | 22.9% | 21.4% | 1.4% |
| Jan 2026 | 20.2% | 33.5% | 24% | 21.1% | 1.2% |
| Feb 2026 | 22.8% | 31.3% | 23.9% | 20.5% | 1.4% |
| Mar 2026 | 24.3% | 31.3% | 25.5% | 17.3% | 1.5% |
| Apr 2026 | 22.7% | 33.5% | 22% | 20.1% | 1.8% |
| May 2026 | 25.3% | 31.2% | 20.9% | 20.6% | 2% |
| Jun 2026 | 25.7% | 30.9% | 21.6% | 20.1% | 1.7% |
| Jul 2026 | 27% | 31.6% | 21% | 18.9% | 1.5% |
| Aug 2026 | 28.5% | 28.2% | 23.2% | 18.9% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Coldrex and Strepsils comparison changed over the last 12 months?
3 findings
- Strepsils was ahead of Coldrex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coldrex’s estimated Share of Search among cold and flu brands in New Zealand moved from 1.7% to 1.1%, and its estimated monthly branded searches moved from 240 to 370.
- Across the 11 months ending August 2026, Strepsils’ estimated Share of Search among cold and flu brands in New Zealand moved from 24.1% to 23.2%, and its estimated monthly branded searches moved from 3.4K to 7.7K.
How did search popularity change for New Zealand cold and flu brands in August 2026?
2 changes
In August 2026, Strepsils gained estimated Share of Search among cold and flu brands in New Zealand, from 21% to 23.2%.
Coldrex’s estimated Share of Search among cold and flu brands in New Zealand has lost ground for 3 months in a row, from 2% to 1.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Coldrex’s and Strepsils’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coldrex
4 branded search terms
- coldrex
- coldrex cold and flu
- coldrex cough
- coldrex day and night
Strepsils
18 branded search terms
- anaesthetic strepsils
- blocked nose strepsils
- blue strepsils
- strepsils
- strepsils and sore throat
- strepsils cold and flu
- strepsils cough
- strepsils honey lemon
- strepsils lemon
- strepsils lozenges
- strepsils near me
- strepsils nz
- strepsils orange
- strepsils pak n save
- strepsils plus
- strepsils sugarfree
- strepsils throat lozenges
- strepsils woolies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.