Coldrex vs Demazin:Which is more popular?
In September 2026, Demazin had more branded searches than Coldrex among cold and flu brands in New Zealand. Demazin had about 900 branded searches, while Coldrex had 140. Demazin made up 3.3% of all cold and flu brand searches we track, and Coldrex accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about cold and flu brands, Demazin appeared in one of the five answers and Coldrex in none.
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Top cold and flu brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Demazin was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Coldrex did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Codral3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sudafed2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lemsip2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Demazin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Difflam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Strepsils0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vicks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Coldrex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cold and flu brands
5 answers
Asked ChatGPT
“Which cold and flu brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cold and flu brands in New Zealand?”
Asked ChatGPT
“What's the best cold and flu brand in New Zealand for blocked nose?”
Searched Google, AI Overview
“cold and flu medicine”
Searched Google, AI Overview
“sore throat relief”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Coldrex or Demazin more popular in search?
This chart shows how often people search Google for Coldrex and Demazin by name. Each line represents a brand's share of searches for all eight cold and flu brands we track, month by month, from searches in New Zealand.
Share of searches by month for Demazin, Coldrex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sudafed | Difflam | Codral | Strepsils | Lemsip | Vicks | Demazin | Coldrex |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.6% | 16.7% | 16.4% | 15.7% | 12% | 12.4% | 2.5% | 0.7% |
| Nov 2025 | 21.8% | 19.1% | 15.2% | 14.2% | 12.5% | 13.9% | 2.9% | 0.39% |
| Dec 2025 | 21.7% | 20.3% | 14.7% | 14.8% | 11.2% | 14.3% | 2.5% | 0.57% |
| Jan 2026 | 21.5% | 18.4% | 14% | 16.4% | 12.2% | 14.5% | 2.5% | 0.48% |
| Feb 2026 | 20.7% | 15.7% | 14.9% | 16.2% | 15.1% | 14.6% | 2.3% | 0.54% |
| Mar 2026 | 21% | 15.3% | 16.3% | 17.1% | 15.6% | 11.8% | 2.4% | 0.52% |
| Apr 2026 | 21.4% | 15.8% | 19.7% | 13.7% | 13% | 13.1% | 2.6% | 0.62% |
| May 2026 | 21.2% | 13.4% | 18.8% | 13.8% | 15.4% | 13.9% | 3% | 0.59% |
| Jun 2026 | 20.4% | 14.3% | 19.4% | 13.6% | 15.3% | 13.6% | 2.9% | 0.49% |
| Jul 2026 | 20.3% | 14.6% | 19.2% | 13.5% | 15.6% | 13.5% | 2.8% | 0.55% |
| Aug 2026 | 18.6% | 13.7% | 17.7% | 15.2% | 17.1% | 14.2% | 3% | 0.44% |
| Sep 2026 | 18.9% | 18.6% | 17.1% | 15.7% | 14.2% | 11.7% | 3.3% | 0.52% |
How has the Coldrex and Demazin comparison changed over the last 12 months?
3 findings
- Demazin was ahead of Coldrex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coldrex’s share of searches among cold and flu brands in New Zealand moved from 0.7% to 0.52%, and its estimated monthly branded searches moved from 120 to 140.
- Across the 12 months ending September 2026, Demazin’s share of searches among cold and flu brands in New Zealand moved from 2.5% to 3.3%, and its estimated monthly branded searches moved from 430 to 900.
How did search popularity change for New Zealand cold and flu brands in September 2026?
2 changes
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Coldrex’s and Demazin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cold and flu brands

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