Brandwave

Coldrex vs Demazin:Which is more popular?

In September 2026, Demazin had more branded searches than Coldrex among cold and flu brands in New Zealand. Demazin had about 900 branded searches, while Coldrex had 140. Demazin made up 3.3% of all cold and flu brand searches we track, and Coldrex accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about cold and flu brands, Demazin appeared in one of the five answers and Coldrex in none.

Among cold and flu brands in New Zealand in September 2026

Who do people search for more?

Demazin, about 6 searches for every 1 for Coldrex

Demazin 900 searchesColdrex 140 searches

Who does AI mention more?

Demazin, mentioned in 1 of 5 answers, Coldrex in 0

Demazin in 1 of 5Coldrex in 0 of 5

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Top cold and flu brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Demazin was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Coldrex did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Codral1st
  2. Lemsip2nd
  3. Demazin3rd
  4. Sudafed4th
  5. Difflam–
  6. Strepsils–
  7. Vicks–
  8. Coldrex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Codral3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sudafed2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lemsip2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Demazin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Difflam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strepsils0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vicks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coldrex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cold and flu brands

5 answers
  • Asked ChatGPT

    “Which cold and flu brand should I buy in New Zealand?”

    1. 1Lemsip
    2. 2Codral
  • Asked ChatGPT

    “What are the best cold and flu brands in New Zealand?”

    1. 1Codral
    2. 2Lemsip
    3. 3Sudafed
  • Asked ChatGPT

    “What's the best cold and flu brand in New Zealand for blocked nose?”

    1. 1Sudafed
  • Searched Google, AI Overview

    “cold and flu medicine”

    1. 1Codral
    2. 2Demazin
  • Searched Google, AI Overview

    “sore throat relief”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Is Coldrex or Demazin more popular in search?

    This chart shows how often people search Google for Coldrex and Demazin by name. Each line represents a brand's share of searches for all eight cold and flu brands we track, month by month, from searches in New Zealand.

    Coldrex and Demazin among cold and flu brands in New Zealand, by month

    Share of searches by month for Demazin, Coldrex. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSudafedDifflamCodralStrepsilsLemsipVicksDemazinColdrex
    Oct 202523.6%16.7%16.4%15.7%12%12.4%2.5%0.7%
    Nov 202521.8%19.1%15.2%14.2%12.5%13.9%2.9%0.39%
    Dec 202521.7%20.3%14.7%14.8%11.2%14.3%2.5%0.57%
    Jan 202621.5%18.4%14%16.4%12.2%14.5%2.5%0.48%
    Feb 202620.7%15.7%14.9%16.2%15.1%14.6%2.3%0.54%
    Mar 202621%15.3%16.3%17.1%15.6%11.8%2.4%0.52%
    Apr 202621.4%15.8%19.7%13.7%13%13.1%2.6%0.62%
    May 202621.2%13.4%18.8%13.8%15.4%13.9%3%0.59%
    Jun 202620.4%14.3%19.4%13.6%15.3%13.6%2.9%0.49%
    Jul 202620.3%14.6%19.2%13.5%15.6%13.5%2.8%0.55%
    Aug 202618.6%13.7%17.7%15.2%17.1%14.2%3%0.44%
    Sep 202618.9%18.6%17.1%15.7%14.2%11.7%3.3%0.52%

    How has the Coldrex and Demazin comparison changed over the last 12 months?

    3 findings
    • Demazin was ahead of Coldrex in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Coldrex’s share of searches among cold and flu brands in New Zealand moved from 0.7% to 0.52%, and its estimated monthly branded searches moved from 120 to 140.
    • Across the 12 months ending September 2026, Demazin’s share of searches among cold and flu brands in New Zealand moved from 2.5% to 3.3%, and its estimated monthly branded searches moved from 430 to 900.

    How did search popularity change for New Zealand cold and flu brands in September 2026?

    2 changes
    1. Estimated monthly branded searches for Demazin in New Zealand rose 109.3% over 12 measured months, from 430 to 900 in September 2026.

    2. Estimated monthly branded searches for Coldrex in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

    How are branded searches counted?

    8 search terms

    Brandwave collects information about searches that people make online using Coldrex’s and Demazin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Coldrex

    2 branded search terms

    • coldrex
    • coldrex cough

    Demazin

    6 branded search terms

    • demazin
    • demazin nasal decongestant
    • demazin nasal spray
    • demazin night
    • demazin patches
    • demazin spray

    How the Brand Demand Index is measured

    Other head-to-heads among cold and flu brands

    Creator with pink hair and a pink jacket

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