Brandwave

How popular isCleto Reyes?

In October 2026, people searched for Cleto Reyes by name about 90 times in New Zealand, a 57.1% decrease from the previous year. These searches made up 3.7% of all New Zealand boxing glove brand searches, placing Cleto Reyes sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about boxing glove brands, Cleto Reyes appeared in one of the four answers and was the fifth most recommended of the eight.

Search and AI answers in October 2026

Cleto Reyes is the sixth most searched of 8 competitors and the fifth most recommended in the AI answers we collected.

  1. EverlastShare of searches 35.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  2. VenumShare of searches 33.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  3. FairtexShare of searches 14.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. RivalShare of searches 5.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Cleto ReyesShare of searches 3.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th

+3 more

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Top boxing glove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cleto Reyes was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Cleto Reyes is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rival1st
  2. Venum2nd
  3. Fairtex3rd
  4. Sting4th
  5. Cleto Reyes5th
  6. Everlast6th
  7. RDX–
  8. Leone–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rival3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sting3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Venum2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fairtex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Everlast1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cleto Reyes1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • RDX0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Leone0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about boxing glove brands

4 answers
  • Asked ChatGPT

    “Which boxing glove brand should I buy in New Zealand?”

    1. 1Venum
    2. 2Rival
    3. 3Sting
  • Asked ChatGPT

    “What are the best boxing glove brands in New Zealand?”

    1. 1Sting
    2. 2Fairtex
    3. 3Venum
    4. 4Rival
    5. 5Everlast
  • Asked ChatGPT

    “What's the best boxing glove brand in New Zealand for training and sparring?”

    1. 1Rival
    2. 2Fairtex
    3. 3Cleto Reyes
  • Searched Google, AI Overview

    “boxing gloves nz”

    1. 1Sting
  • Searched Google, AI Overview

    “muay thai gloves”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Cleto Reyes compared with other New Zealand boxing glove brands?

Cleto Reyes against boxing glove brands in New Zealand, by month

Share of searches by month for Everlast, Venum, Fairtex, Rival, Sting, Cleto Reyes. The figures are in the table below the chart.

View monthly share of searches table
MonthEverlastVenumFairtexRivalStingCleto ReyesRDXLeone
Nov 202530.2%38.4%14%4.9%4.9%6.1%0.58%0.87%
Dec 202536.1%31%14.6%6.6%4.4%5.4%0.63%1.3%
Jan 202632.8%36%12.3%8.2%4.7%4.4%0.95%0.63%
Feb 202634.7%31%15.3%7%5.7%4.7%1%0.67%
Mar 202634%30.1%16.3%8%5.5%4.3%0.92%0.92%
Apr 202631.1%31.1%18.4%7%6%4.7%1%0.67%
May 202629.6%36.3%14.6%8.3%6.1%3.5%0.96%0.64%
Jun 202630.6%35.9%13.5%8.6%6.3%3.6%1.3%0.33%
Jul 202628.5%38.8%14.6%7.5%6%3.2%0.71%0.71%
Aug 202629.4%37.6%12.9%8.6%6.3%3.6%0.99%0.66%
Sep 202631.8%35%16.4%6.1%6.1%3.2%0.71%0.71%
Oct 202635.5%33.1%14.9%5.8%5%3.7%1.2%0.83%
  1. 1.Everlast

    35.5%

    Moved from 2nd to 1st. 860 estimated branded searches, -3.4% vs prior month. Share +3.8 points.

  2. 2.Venum

    33.1%

    Moved from 1st to 2nd. 800 estimated branded searches, -18.4% vs prior month. Share -1.9 points.

  3. 3.Fairtex

    14.9%

    Held 3rd. 360 estimated branded searches, -21.7% vs prior month. Share -1.6 points.

  4. 4.Rival

    5.8%

    Held 4th. 140 estimated branded searches, -17.6% vs prior month. Share -0.3 points.

  5. 5.Sting

    5%

    Held 5th. 120 estimated branded searches, -29.4% vs prior month. Share -1.1 points.

  6. Held 6th. 90 estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.RDX

    1.2%

    Moved from 8th to 7th. 30 estimated branded searches, +50% vs prior month. Share +0.5 points.

  8. 8.Leone

    0.83%

    Moved from 7th to 8th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Cleto Reyes and its closest rivals

Every comparison with Cleto Reyes

7 comparisons

How has branded search demand for Cleto Reyes changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Cleto Reyes in New Zealand fell from 210 to 90.
  • Across the 12 months ending October 2026, Cleto Reyes’ share of searches among boxing glove brands in New Zealand decreased from 6.1% to 3.7%.
  • Across the 12 months ending October 2026, Cleto Reyes’ share of searches among boxing glove brands in New Zealand peaked at 6.1% in November 2025 and was lowest at 3.2% in July 2026.
  • Across the 12 months ending October 2026, Cleto Reyes fell from 4th to 6th among boxing glove brands in New Zealand.

How did search popularity change for New Zealand boxing glove brands in October 2026?

6 changes
  1. In October 2026, Everlast overtook Venum to become the leader among boxing glove brands in New Zealand, with 35.5% of the searches.

  2. In October 2026, RDX overtook Leone to rank 7th among boxing glove brands in New Zealand, with 1.2% of the searches.

  3. In October 2026, Cleto Reyes gained share of searches among boxing glove brands in New Zealand, from 3.2% to 3.7%.

  4. In October 2026, Venum lost share of searches among boxing glove brands in New Zealand, from 35% to 33.1%.

  5. In October 2026, Fairtex lost share of searches among boxing glove brands in New Zealand, from 16.4% to 14.9%.

  6. In October 2026, Sting lost share of searches among boxing glove brands in New Zealand, from 6.1% to 5%.

How are Cleto Reyes’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Cleto Reyes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cleto reyes

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How the Brand Demand Index is measured

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Is Cleto Reyes your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.