How popular isBrita in search?
In August 2026, there were an estimated 7.5K branded searches for Brita in New Zealand which is up 16.2% over the last 11 months. Brita holds 64.9% estimated Share of Search among New Zealand water filter brands and is ranked 1st of 5 competitors for search popularity.
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Which water filter brands compete with Brita?
Share of Search by month for Brita, Puretec, Waters Co, Billi. The figures are in the table below the chart.
View monthly share of search table
| Month | Brita | Puretec | Waters Co | Billi | Zip Water |
|---|---|---|---|---|---|
| Oct 2025 | 60.8% | 29.9% | 5.7% | 2.4% | 1.1% |
| Nov 2025 | 62.2% | 27.9% | 6.6% | 2.2% | 1% |
| Dec 2025 | 62.4% | 29% | 6% | 1.7% | 0.95% |
| Jan 2026 | 62.4% | 29% | 5.3% | 2% | 1.2% |
| Feb 2026 | 65.4% | 26.9% | 4.6% | 2% | 1.2% |
| Mar 2026 | 62.7% | 28.6% | 5.3% | 2.2% | 1.1% |
| Apr 2026 | 65.7% | 26.8% | 4.1% | 2.3% | 1.1% |
| May 2026 | 64.4% | 27.7% | 4.3% | 2.3% | 1.3% |
| Jun 2026 | 66.6% | 25.9% | 4.1% | 2.1% | 1.2% |
| Jul 2026 | 68% | 24.9% | 4.1% | 1.6% | 1.3% |
| Aug 2026 | 64.9% | 27.2% | 4.4% | 2.2% | 1.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.9% | 7.5K | -10% | -3.1 points | |
| 2, held 2nd | 27.2% | 3.2K | +2.9% | +2.3 points | |
| 3, held 3rd | 4.4% | 510 | 0% | +0.2 points | |
| 4, held 4th | 2.2% | 250 | +25% | +0.5 points | |
| 5, held 5th | 1.4% | 160 | 0% | +0.1 points |
1.
Brita64.9%
held 1st · 7.5K estimated branded searches · -10% vs prior month · -3.1 points
2.
Puretec27.2%
held 2nd · 3.2K estimated branded searches · +2.9% vs prior month · +2.3 points
4.4%
held 3rd · 510 estimated branded searches · 0% vs prior month · +0.2 points
4.
Billi2.2%
held 4th · 250 estimated branded searches · +25% vs prior month · +0.5 points
1.4%
held 5th · 160 estimated branded searches · 0% vs prior month · +0.1 points
Compare search popularity between Brita and its closest rivals
How has branded search demand for Brita changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Brita in New Zealand rose from 6.5K to 7.5K.
- Across the 11 months ending August 2026, Brita’s estimated Share of Search among water filter brands in New Zealand increased from 60.8% to 64.9%.
- Across the 11 months ending August 2026, Brita’s estimated Share of Search among water filter brands in New Zealand peaked at 68% in July 2026 and was lowest at 60.8% in October 2025.
How did search popularity change for New Zealand water filter brands in August 2026?
5 changes
In August 2026, Puretec gained estimated Share of Search among water filter brands in New Zealand, from 24.9% to 27.2%.
In August 2026, Billi gained estimated Share of Search among water filter brands in New Zealand, from 1.6% to 2.2%.
In August 2026, Brita lost estimated Share of Search among water filter brands in New Zealand, from 68% to 64.9%.
Estimated monthly branded searches for Zip Water in New Zealand rose 33.3% over 11 measured months, from 120 to 160 in August 2026.
Estimated monthly branded searches for Waters Co in New Zealand fell 16.4% over 11 measured months, from 610 to 510 in August 2026.
How is Brita measured?
Brandwave collects information about searches that people make online using Brita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
16 branded search terms
- brita
- brita co nz
- brita filter
- brita filter jug
- brita jug
- brita near me
- brita nz
- brita online
- brita refill filters
- brita tap filter
- brita water filter
- brita water filter jug
- brita water filter pitcher
- brita water jug
- brita x
- new brita
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Is Brita your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.