Billi vs Brita:Which is more popular by branded search in New Zealand?
In August 2026, Brita had more branded searches than Billi among water filter brands in New Zealand. Brita was estimated to have 7.5K branded searches compared to Billi’s 250, and held a 64.9% Share of Search versus Billi’s 2.2%.
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Which is more popular in search, Billi or Brita?
Compare the water filter and purification brands New Zealand homes use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brita, Billi. The figures are in the table below the chart.
View monthly share of search table
| Month | Brita | Puretec | Waters Co | Billi | Zip Water |
|---|---|---|---|---|---|
| Oct 2025 | 60.8% | 29.9% | 5.7% | 2.4% | 1.1% |
| Nov 2025 | 62.2% | 27.9% | 6.6% | 2.2% | 1% |
| Dec 2025 | 62.4% | 29% | 6% | 1.7% | 0.95% |
| Jan 2026 | 62.4% | 29% | 5.3% | 2% | 1.2% |
| Feb 2026 | 65.4% | 26.9% | 4.6% | 2% | 1.2% |
| Mar 2026 | 62.7% | 28.6% | 5.3% | 2.2% | 1.1% |
| Apr 2026 | 65.7% | 26.8% | 4.1% | 2.3% | 1.1% |
| May 2026 | 64.4% | 27.7% | 4.3% | 2.3% | 1.3% |
| Jun 2026 | 66.6% | 25.9% | 4.1% | 2.1% | 1.2% |
| Jul 2026 | 68% | 24.9% | 4.1% | 1.6% | 1.3% |
| Aug 2026 | 64.9% | 27.2% | 4.4% | 2.2% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Billi and Brita comparison changed over the last 12 months?
3 findings
- Brita was ahead of Billi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Billi’s estimated Share of Search among water filter brands in New Zealand moved from 2.4% to 2.2%, and its estimated monthly branded searches moved from 260 to 250.
- Across the 11 months ending August 2026, Brita’s estimated Share of Search among water filter brands in New Zealand moved from 60.8% to 64.9%, and its estimated monthly branded searches moved from 6.5K to 7.5K.
How did search popularity change for New Zealand water filter brands in August 2026?
2 changes
In August 2026, Billi gained estimated Share of Search among water filter brands in New Zealand, from 1.6% to 2.2%.
In August 2026, Brita lost estimated Share of Search among water filter brands in New Zealand, from 68% to 64.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Billi’s and Brita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Billi
3 branded search terms
- billi tap
- billi water
- billi water filter
Brita
16 branded search terms
- brita
- brita co nz
- brita filter
- brita filter jug
- brita jug
- brita near me
- brita nz
- brita online
- brita refill filters
- brita tap filter
- brita water filter
- brita water filter jug
- brita water filter pitcher
- brita water jug
- brita x
- new brita
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.