Brita vs Zip Water:Which is more popular by branded search in New Zealand?

Name: Brita vs Zip Water: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Brita had more branded searches than Zip Water among water filter brands in New Zealand. Brita was estimated to have 7.5K branded searches compared to Zip Water’s 160, and held a 64.9% Share of Search versus Zip Water’s 1.4%.

Share of Search among water filter brands in New Zealand in August 2026Which is more popular in search, Brita or Zip Water?

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Which is more popular in search, Brita or Zip Water?

Compare the water filter and purification brands New Zealand homes use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brita and Zip Water among water filter brands in New Zealand, by month

Month	Brita	Puretec	Waters Co	Billi	Zip Water
Oct 2025	60.8%	29.9%	5.7%	2.4%	1.1%
Nov 2025	62.2%	27.9%	6.6%	2.2%	1%
Dec 2025	62.4%	29%	6%	1.7%	0.95%
Jan 2026	62.4%	29%	5.3%	2%	1.2%
Feb 2026	65.4%	26.9%	4.6%	2%	1.2%
Mar 2026	62.7%	28.6%	5.3%	2.2%	1.1%
Apr 2026	65.7%	26.8%	4.1%	2.3%	1.1%
May 2026	64.4%	27.7%	4.3%	2.3%	1.3%
Jun 2026	66.6%	25.9%	4.1%	2.1%	1.2%
Jul 2026	68%	24.9%	4.1%	1.6%	1.3%
Aug 2026	64.9%	27.2%	4.4%	2.2%	1.4%
Sep 2026	—	—	—	—	—

How has the Brita and Zip Water comparison changed over the last 12 months?

3 findings

Brita was ahead of Zip Water in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Brita’s estimated Share of Search among water filter brands in New Zealand moved from 60.8% to 64.9%, and its estimated monthly branded searches moved from 6.5K to 7.5K.
Across the 11 months ending August 2026, Zip Water’s estimated Share of Search among water filter brands in New Zealand moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 120 to 160.

How did search popularity change for New Zealand water filter brands in August 2026?

2 changes

In August 2026, Brita lost estimated Share of Search among water filter brands in New Zealand, from 68% to 64.9%.
Estimated monthly branded searches for Zip Water in New Zealand rose 33.3% over 11 measured months, from 120 to 160 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Brita’s and Zip Water’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.