How popular isBriggs & Riley?
In September 2026, people searched for Briggs & Riley by name about 170 times in New Zealand, a 21.4% increase from the previous year. These searches made up 1.6% of all New Zealand luggage brand searches, placing Briggs & Riley eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about luggage brands, Briggs & Riley appeared in three of the five answers and was the fourth most recommended of the nine.
Briggs & Riley is the eighth most searched of 9 competitors and the fourth most recommended in AI answers.
SamsoniteShare of searches 42.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
American TouristerShare of searches 18.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
JulyShare of searches 12.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
AntlerShare of searches 10.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Briggs & RileyShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top luggage brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Briggs & Riley was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Briggs & Riley is the fourth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Samsonite1st
- Antler2nd
- American Tourister3rd
- Briggs & Riley4th
- July5th
Away6th
Monos7th
Tumi8th
Delsey9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Samsonite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- July4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Antler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- American Tourister3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Briggs & Riley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tumi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Delsey1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Away1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Monos1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about luggage brands
5 answers
Asked ChatGPT
“Which luggage brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best luggage brands in New Zealand?”
Asked ChatGPT
“What's the best luggage brand in New Zealand for frequent travel?”
Searched Google, AI Overview
“carry on luggage nz”
Searched Google, AI Overview
“best luggage brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which luggage brands compete with Briggs & Riley?
Share of searches by month for Samsonite, American Tourister, July, Antler, Tumi, Delsey, Away, Briggs & Riley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Samsonite | American Tourister | July | Antler | Tumi | Delsey | Away | Briggs & Riley | Monos |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.2% | 19% | 14.9% | 8.5% | 8.4% | 5.2% | 1.6% | 1.3% | 0.86% |
| Nov 2025 | 43.4% | 17.8% | 16.2% | 7.5% | 5.5% | 4.2% | 2.9% | 1.5% | 0.93% |
| Dec 2025 | 44.8% | 17.6% | 13.2% | 7.5% | 7.6% | 4.8% | 2.2% | 1.5% | 0.88% |
| Jan 2026 | 41.8% | 18% | 14.8% | 8.2% | 7.7% | 4.4% | 2.2% | 2.3% | 0.71% |
| Feb 2026 | 39% | 16.7% | 21.7% | 7.1% | 6.8% | 4.4% | 2% | 1.6% | 0.67% |
| Mar 2026 | 44.4% | 15% | 15.7% | 7.4% | 6.5% | 4.9% | 3.2% | 2% | 1% |
| Apr 2026 | 43.8% | 15.7% | 13.2% | 10% | 7.9% | 4.1% | 2.8% | 1.9% | 0.64% |
| May 2026 | 41.4% | 16.8% | 14.7% | 8.9% | 6.4% | 3.9% | 3.9% | 1.5% | 2.4% |
| Jun 2026 | 41.2% | 14.9% | 14% | 8.1% | 5.5% | 4.2% | 6.6% | 1.4% | 4.2% |
| Jul 2026 | 39.7% | 18.1% | 14.7% | 9.1% | 5.4% | 5.3% | 4.4% | 1.7% | 1.7% |
| Aug 2026 | 38.6% | 18.8% | 15.7% | 10.3% | 6.5% | 4.5% | 2.7% | 1.8% | 1% |
| Sep 2026 | 42.4% | 18.9% | 12.5% | 10.7% | 6.5% | 4.5% | 2.2% | 1.6% | 0.65% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.4% | 4.6K | +1.1% | +3.8 points | |
| 2, held 2nd | 18.9% | 2K | -7.7% | +0.1 points | |
| 3, held 3rd | 12.5% | 1.4K | -26.5% | -3.1 points | |
| 4, held 4th | 10.7% | 1.2K | -4.9% | +0.4 points | |
| 5, held 5th | 6.5% | 700 | -9.1% | -0.1 points | |
| 6, held 6th | 4.5% | 490 | -7.5% | 0 points | |
| 7, held 7th | 2.2% | 240 | -25% | -0.5 points | |
| 8, held 8th | 1.6% | 170 | -19% | -0.2 points | |
| 9, held 9th | 0.65% | 70 | -41.7% | -0.4 points |
42.4%
Held 1st. 4.6K estimated branded searches, +1.1% vs prior month. Share +3.8 points.
18.9%
Held 2nd. 2K estimated branded searches, -7.7% vs prior month. Share +0.1 points.
3.
July12.5%
Held 3rd. 1.4K estimated branded searches, -26.5% vs prior month. Share -3.1 points.
4.
Antler10.7%
Held 4th. 1.2K estimated branded searches, -4.9% vs prior month. Share +0.4 points.
5.
Tumi6.5%
Held 5th. 700 estimated branded searches, -9.1% vs prior month. Share -0.1 points.
6.
Delsey4.5%
Held 6th. 490 estimated branded searches, -7.5% vs prior month. Share 0 points.
7.
Away2.2%
Held 7th. 240 estimated branded searches, -25% vs prior month. Share -0.5 points.
1.6%
Held 8th. 170 estimated branded searches, -19% vs prior month. Share -0.2 points.
9.
Monos0.65%
Held 9th. 70 estimated branded searches, -41.7% vs prior month. Share -0.4 points.
Compare popularity between Briggs & Riley and its closest rivals
Every comparison with Briggs & Riley
8 comparisons
How has branded search demand for Briggs & Riley changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Briggs & Riley in New Zealand rose from 140 to 170.
- Across the 12 months ending September 2026, Briggs & Riley’s share of searches among luggage brands in New Zealand held steady, from 1.3% to 1.6%.
How did search popularity change for New Zealand luggage brands in September 2026?
6 changes
In September 2026, Samsonite gained share of searches among luggage brands in New Zealand, from 38.6% to 42.4%.
In September 2026, July lost share of searches among luggage brands in New Zealand, from 15.7% to 12.5%.
In September 2026, Away lost share of searches among luggage brands in New Zealand, from 2.7% to 2.2%.
American Tourister’s share of searches among luggage brands in New Zealand has gained ground for 3 months in a row, from 14.9% to 18.9% in September 2026.
Antler’s share of searches among luggage brands in New Zealand has gained ground for 3 months in a row, from 8.1% to 10.7% in September 2026.
Monos’ share of searches among luggage brands in New Zealand has lost ground for 3 months in a row, from 4.2% to 0.65% in September 2026.
How are Briggs & Riley’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Briggs & Riley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- briggs & riley
- briggs and riley
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