How popular isAwildian?
In October 2026, people searched for Awildian by name about 200 times in New Zealand, a 48.7% decrease from the previous year. These searches made up 1.5% of all New Zealand gin brand searches, placing Awildian tenth out of ten brands. When we asked both ChatGPT and Google AI Overviews about gin brands, Awildian appeared in three of the five answers and was the second most recommended of the ten.
Awildian is the tenth most searched of 10 competitors and the second most recommended in the AI answers we collected.
ScapegraceShare of searches 21.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Bombay SapphireShare of searches 21%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TanquerayShare of searches 13.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Roku GinShare of searches 12.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AwildianShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top gin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Awildian was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Awildian is the second most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scapegrace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dancing Sands3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Awildian3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Southward Distilling2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bombay Sapphire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tanqueray0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roku Gin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hendrick's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gordon's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Four Pillars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gin brands
5 answers
Asked ChatGPT
“Which gin brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gin brands in New Zealand?”
Asked ChatGPT
“What's the best gin brand in New Zealand for a smooth gin?”
Searched Google, AI Overview
“gin brands nz”
Searched Google, AI Overview
“small batch gin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Awildian compared with other New Zealand gin brands?
Share of searches by month for Scapegrace, Bombay Sapphire, Tanqueray, Roku Gin, Hendrick's, Gordon's, Dancing Sands, Four Pillars, Southward Distilling, Awildian. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scapegrace | Bombay Sapphire | Tanqueray | Roku Gin | Hendrick's | Gordon's | Dancing Sands | Four Pillars | Southward Distilling | Awildian |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 29.7% | 17.3% | 11.7% | 9% | 9.3% | 4.9% | 6.3% | 4.5% | 3.9% | 3.3% |
| Dec 2025 | 27.4% | 19.6% | 13.1% | 10.4% | 9.6% | 3.3% | 7% | 3.4% | 3.1% | 3.1% |
| Jan 2026 | 25.7% | 18.7% | 13.3% | 9.3% | 9.7% | 4% | 8.3% | 4.2% | 3.5% | 3.3% |
| Feb 2026 | 25.9% | 19.5% | 14.5% | 8.8% | 8.2% | 4.2% | 8.5% | 3.8% | 3.8% | 2.8% |
| Mar 2026 | 25% | 19.7% | 13.3% | 10.8% | 9.4% | 3.9% | 7.1% | 4.1% | 4.4% | 2.4% |
| Apr 2026 | 22.7% | 20.8% | 13.7% | 10.1% | 9% | 4.3% | 5.8% | 5.4% | 5.8% | 2.4% |
| May 2026 | 23.7% | 20.4% | 15.4% | 10.8% | 9.2% | 5.2% | 4.1% | 3.9% | 4.7% | 2.6% |
| Jun 2026 | 23.3% | 19.6% | 17.5% | 9.7% | 8.9% | 4.8% | 4.3% | 4.1% | 5.4% | 2.5% |
| Jul 2026 | 23.6% | 20.2% | 15.9% | 10.8% | 9.7% | 4.7% | 5.3% | 3.7% | 4% | 2.1% |
| Aug 2026 | 23.2% | 19.9% | 16.6% | 9.8% | 9% | 6.2% | 4.9% | 4.3% | 3.7% | 2.3% |
| Sep 2026 | 22.1% | 21.1% | 14.7% | 10.4% | 11.6% | 6% | 4.7% | 3.6% | 3.8% | 2% |
| Oct 2026 | 21.9% | 21% | 13.6% | 12.4% | 11.8% | 6.9% | 4.5% | 3.9% | 2.6% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 21.9% | 2.9K | +26.1% | -0.2 points | |
| 2, held 2nd | 21% | 2.8K | +26.4% | -0.1 points | |
| 3, held 3rd | 13.6% | 1.8K | +17.6% | -1.1 points | |
| 4, moved from 5th to 4th | 12.4% | 1.6K | +51.9% | +2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 11.8% | 1.6K | +28.9% | +0.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.9% | 910 | +44.4% | +0.8 points | |
| 7, held 7th | 4.5% | 600 | +22.4% | -0.2 points | |
| 8, moved from 9th to 8th | 3.9% | 520 | +36.8% | +0.3 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 2.6% | 350 | -12.5% | -1.2 pointsmoved from 8th to 9th | |
| 10, held 10th | 1.5% | 200 | -4.8% | -0.5 points |
21.9%
Held 1st. 2.9K estimated branded searches, +26.1% vs prior month. Share -0.2 points.
21%
Held 2nd. 2.8K estimated branded searches, +26.4% vs prior month. Share -0.1 points.
13.6%
Held 3rd. 1.8K estimated branded searches, +17.6% vs prior month. Share -1.1 points.
4.
Roku Gin12.4%
Moved from 5th to 4th. 1.6K estimated branded searches, +51.9% vs prior month. Share +2 points.
11.8%
Moved from 4th to 5th. 1.6K estimated branded searches, +28.9% vs prior month. Share +0.2 points.
6.
Gordon's6.9%
Held 6th. 910 estimated branded searches, +44.4% vs prior month. Share +0.8 points.
4.5%
Held 7th. 600 estimated branded searches, +22.4% vs prior month. Share -0.2 points.
3.9%
Moved from 9th to 8th. 520 estimated branded searches, +36.8% vs prior month. Share +0.3 points.
2.6%
Moved from 8th to 9th. 350 estimated branded searches, -12.5% vs prior month. Share -1.2 points.
10.
Awildian1.5%
Held 10th. 200 estimated branded searches, -4.8% vs prior month. Share -0.5 points.
Compare popularity between Awildian and its closest rivals
Every comparison with Awildian
9 comparisons
How has branded search demand for Awildian changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Awildian in New Zealand fell from 390 to 200.
- Across the 12 months ending October 2026, Awildian’s share of searches among gin brands in New Zealand decreased from 3.3% to 1.5%.
How did search popularity change for New Zealand gin brands in October 2026?
6 changes
In October 2026, Roku Gin overtook Hendrick's to rank 4th among gin brands in New Zealand, with 12.4% of the searches.
In October 2026, Gordon's gained share of searches among gin brands in New Zealand, from 6% to 6.9%.
In October 2026, Southward Distilling lost share of searches among gin brands in New Zealand, from 3.8% to 2.6%.
In October 2026, Tanqueray lost share of searches among gin brands in New Zealand, from 14.7% to 13.6%.
In October 2026, Awildian lost share of searches among gin brands in New Zealand, from 2% to 1.5%.
Scapegrace’s share of searches among gin brands in New Zealand has lost ground for 3 months in a row, from 23.6% to 21.9% in October 2026.
How are Awildian’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Awildian’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- awildian
- awildian gin
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Is Awildian your brand?
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