Brandwave

How popular isAlpine?

In October 2026, people searched for Alpine by name about 130 times in New Zealand, a 31.6% decrease from the previous year. These searches made up 8.4% of all New Zealand car audio brand searches, placing Alpine fifth out of ten brands. When we asked both ChatGPT and Google AI Overviews about car audio brands, Alpine appeared in three of the five answers and was the second most recommended of the ten.

Search and AI answers in October 2026

Alpine is the fifth most searched of 10 competitors and the second most recommended in the AI answers we collected.

  1. Rockford FosgateShare of searches 37%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  2. PioneerShare of searches 18.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. JL AudioShare of searches 11%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. JVCShare of searches 9.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. AlpineShare of searches 8.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top car audio brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Alpine was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Alpine is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pioneer1st
  2. Alpine2nd
  3. Focal Car Audio3rd
  4. Kenwood Car Audio4th
  5. Morel5th
  6. JVC6th
  7. JL Audio7th
  8. Audison8th
  9. Rockford Fosgate9th
  10. Helix10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pioneer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JVC3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alpine3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JL Audio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Focal Car Audio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood Car Audio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Helix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Audison2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rockford Fosgate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car audio brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Alpine compared with other New Zealand car audio brands?

Alpine against car audio brands in New Zealand, by month

Share of searches by month for Rockford Fosgate, Pioneer, JL Audio, JVC, Alpine, Focal Car Audio, Kenwood Car Audio. The figures are in the table below the chart.

View monthly share of searches table
MonthRockford FosgatePioneerJL AudioJVCAlpineFocal Car AudioKenwood Car AudioHelixMorelAudison
Nov 202528.1%19.6%10.5%9.2%12.4%7.2%7.8%2%2%1.3%
Dec 202527%18.9%10.8%10.8%9.5%8.8%8.8%2%1.4%2%
Jan 202627.7%20.1%8.2%8.8%8.8%10.7%11.3%1.9%1.3%1.3%
Feb 202623%18%9.9%9.9%8.7%12.4%13.7%1.2%1.9%1.2%
Mar 202626.6%19.5%7.7%6.5%9.5%17.8%7.1%1.8%1.2%2.4%
Apr 202620.5%31%8%8.5%8.5%11.5%7%1.5%2%1.5%
May 202619.6%33%7%6.5%6.1%19.1%5.7%1.3%0.87%0.87%
Jun 202624.6%35.3%8.2%8.2%7.2%6.3%4.8%2.4%1.4%1.4%
Jul 202626.7%23.6%10.9%10.3%9.1%7.9%7.3%1.8%1.2%1.2%
Aug 202627%22.8%11.6%7.9%10.1%7.4%8.5%1.6%1.6%1.6%
Sep 202631.3%20.9%8.6%8%10.4%7.4%6.7%1.8%1.8%3.1%
Oct 202637%18.2%11%9.1%8.4%5.8%5.2%1.9%1.9%1.3%

  1. 1.Rockford Fosgate

    37%

    Held 1st. 570 estimated branded searches, +11.8% vs prior month. Share +5.7 points.

  2. 2.Pioneer

    18.2%

    Held 2nd. 280 estimated branded searches, -17.6% vs prior month. Share -2.7 points.

  3. 3.JL Audio

    11%

    Moved from 4th to 3rd. 170 estimated branded searches, +21.4% vs prior month. Share +2.5 points.

  4. 4.JVC

    9.1%

    Moved from 5th to 4th. 140 estimated branded searches, +7.7% vs prior month. Share +1.1 points.

  5. 5.Alpine

    8.4%

    Moved from 3rd to 5th. 130 estimated branded searches, -23.5% vs prior month. Share -2 points.

  6. 6.Focal Car Audio

    5.8%

    Held 6th. 90 estimated branded searches, -25% vs prior month. Share -1.5 points.

  7. 7.Kenwood Car Audio

    5.2%

    Held 7th. 80 estimated branded searches, -27.3% vs prior month. Share -1.6 points.

  8. 8.Helix

    1.9%

    Moved from 9th to 8th. 30 estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Morel

    1.9%

    Moved from 10th to 9th. 30 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Audison

    1.3%

    Moved from 8th to 10th. 20 estimated branded searches, -60% vs prior month. Share -1.8 points.

Compare popularity between Alpine and its closest rivals

Every comparison with Alpine

9 comparisons

How has branded search demand for Alpine changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Alpine in New Zealand fell from 190 to 130.
  • Across the 12 months ending October 2026, Alpine’s share of searches among car audio brands in New Zealand decreased from 12.4% to 8.4%.
  • Across the 12 months ending October 2026, Alpine’s share of searches among car audio brands in New Zealand peaked at 12.4% in November 2025 and was lowest at 6.1% in May 2026.
  • Across the 12 months ending October 2026, Alpine fell from 3rd to 5th among car audio brands in New Zealand.

How did search popularity change for New Zealand car audio brands in October 2026?

6 changes

  1. In October 2026, JL Audio overtook Alpine to rank 3rd among car audio brands in New Zealand, with 11% of the searches.

  2. In October 2026, JVC overtook Alpine to rank 4th among car audio brands in New Zealand, with 9.1% of the searches.

  3. In October 2026, Rockford Fosgate gained share of searches among car audio brands in New Zealand, from 31.3% to 37%.

  4. In October 2026, Pioneer lost share of searches among car audio brands in New Zealand, from 20.9% to 18.2%.

  5. In October 2026, Alpine lost share of searches among car audio brands in New Zealand, from 10.4% to 8.4%.

  6. In October 2026, Audison lost share of searches among car audio brands in New Zealand, from 3.1% to 1.3%.

How are Alpine’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Alpine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • alpine car audio
  • alpine car stereo
  • alpine speakers

Do you work for Alpine? To request corrections or removal please contact us via our support page and we will be happy to assist.

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