Brandwave

Alpine vs Morel:Which is more popular in New Zealand?

In October 2026, Alpine had more branded searches than Morel among car audio brands in New Zealand. Alpine had about 130 branded searches, while Morel had 30. Alpine made up 8.4% of all car audio brand searches we track, and Morel accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about car audio brands, Alpine appeared in three of the five answers and Morel in two. Alpine was mentioned before Morel in two out of three answers that named either.

Among car audio brands in New Zealand in October 2026

Who do people search for more?

Alpine, about 4 searches for every 1 for Morel

Alpine 130 searchesMorel 30 searches

Who does AI mention more?

Alpine, mentioned in 3 of 5 answers, Morel in 2

Alpine in 3 of 5Morel in 2 of 5

Who does AI recommend more?

Alpine, named ahead of Morel in 2 of 3 answers

Alpine first in 2Morel first in 1

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Top car audio brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Alpine was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Morel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Alpine was listed before Morel in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pioneer1st
  2. Alpine2nd
  3. Focal Car Audio3rd
  4. Kenwood Car Audio4th
  5. Morel5th
  6. JVC6th
  7. JL Audio7th
  8. Audison8th
  9. Rockford Fosgate9th
  10. Helix10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pioneer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JVC3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alpine3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JL Audio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Focal Car Audio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood Car Audio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Helix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Audison2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rockford Fosgate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car audio brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Alpine or Morel more popular in search?

This chart shows how often people search Google for Alpine and Morel by name. Each line represents a brand's share of searches for all ten car audio brands we track, month by month, from searches in New Zealand.

Alpine and Morel among car audio brands in New Zealand, by month

Share of searches by month for Alpine, Morel. The figures are in the table below the chart.

View monthly share of searches table
MonthRockford FosgatePioneerJL AudioJVCAlpineFocal Car AudioKenwood Car AudioHelixMorelAudison
Nov 202528.1%19.6%10.5%9.2%12.4%7.2%7.8%2%2%1.3%
Dec 202527%18.9%10.8%10.8%9.5%8.8%8.8%2%1.4%2%
Jan 202627.7%20.1%8.2%8.8%8.8%10.7%11.3%1.9%1.3%1.3%
Feb 202623%18%9.9%9.9%8.7%12.4%13.7%1.2%1.9%1.2%
Mar 202626.6%19.5%7.7%6.5%9.5%17.8%7.1%1.8%1.2%2.4%
Apr 202620.5%31%8%8.5%8.5%11.5%7%1.5%2%1.5%
May 202619.6%33%7%6.5%6.1%19.1%5.7%1.3%0.87%0.87%
Jun 202624.6%35.3%8.2%8.2%7.2%6.3%4.8%2.4%1.4%1.4%
Jul 202626.7%23.6%10.9%10.3%9.1%7.9%7.3%1.8%1.2%1.2%
Aug 202627%22.8%11.6%7.9%10.1%7.4%8.5%1.6%1.6%1.6%
Sep 202631.3%20.9%8.6%8%10.4%7.4%6.7%1.8%1.8%3.1%
Oct 202637%18.2%11%9.1%8.4%5.8%5.2%1.9%1.9%1.3%

How has branded search for Alpine and Morel changed in New Zealand over the last 12 months?

3 findings
  • Alpine was ahead of Morel in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Alpine’s share of searches among car audio brands in New Zealand moved from 12.4% to 8.4%, and its estimated monthly branded searches moved from 190 to 130.
  • Across the 12 months ending October 2026, Morel’s share of searches among car audio brands in New Zealand moved from 2% to 1.9%, and its estimated monthly branded searches held steady at 30.

How did search popularity change for New Zealand car audio brands in October 2026?

4 changes

  1. In October 2026, JL Audio overtook Alpine to rank 3rd among car audio brands in New Zealand, with 11% of the searches.

  2. In October 2026, JVC overtook Alpine to rank 4th among car audio brands in New Zealand, with 9.1% of the searches.

  3. In October 2026, Alpine lost share of searches among car audio brands in New Zealand, from 10.4% to 8.4%.

  4. Morel’s share of searches among car audio brands in New Zealand has gained ground for 3 months in a row, from 1.2% to 1.9% in October 2026.

How are Alpine’s and Morel’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Alpine’s and Morel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alpine

3 branded search terms

  • alpine car audio
  • alpine car stereo
  • alpine speakers

Morel

2 branded search terms

  • morel car audio
  • morel speakers

How the Brand Demand Index is measured

Other head-to-heads among car audio brands

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