Brandwave

How popular isAirtable?

In September 2026, people searched for Airtable by name about 2,400 times in New Zealand, about the same as the previous year. These searches made up 34.2% of all New Zealand no-code database platform searches, placing Airtable second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about no-code database platforms, Airtable appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Airtable is the second most searched of 8 competitors and the most recommended in AI answers.

  1. SoftrShare of searches 63.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. AirtableShare of searches 34.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BaserowShare of searches 0.71%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. NocoDBShare of searches 0.71%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. SmartSuiteShare of searches 0.43%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top no-code database platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Airtable appeared in all five answers. Airtable is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Airtable1st
  2. Baserow2nd
  3. SmartSuite3rd
  4. NocoDB4th
  5. Softr5th
  6. Knack5th
  7. SeaTable–
  8. Stackby–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airtable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Baserow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Knack3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Softr2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NocoDB2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SmartSuite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SeaTable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stackby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about no-code database platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which no-code database platforms compete with Airtable?

Airtable against no-code database platforms in New Zealand, by month

Share of searches by month for Softr, Airtable. The figures are in the table below the chart.

View monthly share of searches table
MonthSoftrAirtableBaserowNocoDBSmartSuiteSeaTableKnackStackby
Oct 202566.9%29.4%1.1%1.3%0.49%0.37%0.25%0.12%
Nov 202567.7%29%1.1%0.76%0.46%0.61%0.3%0.15%
Dec 202566.9%29.5%1.3%1.3%0.37%0.37%0.18%0.18%
Jan 202662.8%34%0.57%1.3%0.57%0.28%0.28%0.14%
Feb 202658.1%38.3%1.1%1.1%0.64%0.16%0.32%0.16%
Mar 202658.5%38%1.2%1.2%0.52%0.26%0.26%0.13%
Apr 202662.9%33.8%1.3%0.98%0.42%0.28%0.28%0.14%
May 202658.8%38.2%0.92%0.92%0.53%0.26%0.26%0.13%
Jun 202663.2%34.1%0.99%0.99%0.28%0.14%0.14%0.14%
Jul 202663%34%0.99%0.99%0.43%0.14%0.28%0.14%
Aug 202662.7%34%1.3%0.71%0.71%0.28%0.14%0.14%
Sep 202663.3%34.2%0.71%0.71%0.43%0.29%0.14%0.14%

  1. 1.Softr

    63.3%

    Held 1st. 4.4K estimated branded searches, +0.23% vs prior month. Share +0.6 points.

  2. 2.Airtable

    34.2%

    Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Baserow

    0.71%

    Held 3rd. 50 estimated branded searches, -44.4% vs prior month. Share -0.6 points.

  4. 4.NocoDB

    0.71%

    Held 4th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.SmartSuite

    0.43%

    Held 5th. 30 estimated branded searches, -40% vs prior month. Share -0.3 points.

  6. 6.SeaTable

    0.29%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Knack

    0.14%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Stackby

    0.14%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Airtable and its closest rivals

Every comparison with Airtable

3 comparisons

How has branded search demand for Airtable changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Airtable in New Zealand held steady at 2.4K.
  • Across the 12 months ending September 2026, Airtable’s share of searches among no-code database platforms in New Zealand increased from 29.4% to 34.2%.
  • Across the 12 months ending September 2026, Airtable’s share of searches among no-code database platforms in New Zealand peaked at 38.3% in February 2026 and was lowest at 29% in November 2025.

How did search popularity change for New Zealand no-code database platforms in September 2026?

6 changes

  1. In September 2026, Softr gained share of searches among no-code database platforms in New Zealand, from 62.7% to 63.3%.

  2. In September 2026, Baserow lost share of searches among no-code database platforms in New Zealand, from 1.3% to 0.71%.

  3. Estimated monthly branded searches for NocoDB in New Zealand fell 54.5% over 12 measured months, from 110 to 50 in September 2026.

  4. Estimated monthly branded searches for Knack in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

  5. Estimated monthly branded searches for SeaTable in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

  6. Estimated monthly branded searches for SmartSuite in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are Airtable’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Airtable’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • airtable

Do you work for Airtable? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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