Brandwave

Airtable vs SmartSuite:Which is more popular?

In September 2026, Airtable had more branded searches than SmartSuite among no-code database platforms in New Zealand. Airtable had about 2,400 branded searches, while SmartSuite had 30. Airtable made up 34.2% of all no-code database platform searches we track, and SmartSuite accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about no-code database platforms, Airtable appeared in all five answers and SmartSuite in two. Airtable was mentioned before SmartSuite in every answer.

Among no-code database platforms in New Zealand in September 2026

Who do people search for more?

Airtable, about 80 searches for every 1 for SmartSuite

Airtable 2.4K searchesSmartSuite 30 searches

Who does AI mention more?

Airtable, mentioned in every answer we collected

Airtable in 5 of 5SmartSuite in 2 of 5

Who does AI recommend more?

Airtable, named ahead of SmartSuite in every answer

Airtable first in 5SmartSuite never first

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Top no-code database platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Airtable appeared in all five answers. SmartSuite was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Airtable was listed before SmartSuite in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Airtable1st
  2. Baserow2nd
  3. SmartSuite3rd
  4. NocoDB4th
  5. Softr5th
  6. Knack5th
  7. SeaTable–
  8. Stackby–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airtable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Baserow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Knack3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Softr2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NocoDB2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SmartSuite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SeaTable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stackby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about no-code database platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Airtable or SmartSuite more popular in search?

This chart shows how often people search Google for Airtable and SmartSuite by name. Each line represents a brand's share of searches for all eight no-code database platforms we track, month by month, from searches in New Zealand.

Airtable and SmartSuite among no-code database platforms in New Zealand, by month

Share of searches by month for Airtable, SmartSuite. The figures are in the table below the chart.

View monthly share of searches table
MonthSoftrAirtableBaserowNocoDBSmartSuiteSeaTableKnackStackby
Oct 202566.9%29.4%1.1%1.3%0.49%0.37%0.25%0.12%
Nov 202567.7%29%1.1%0.76%0.46%0.61%0.3%0.15%
Dec 202566.9%29.5%1.3%1.3%0.37%0.37%0.18%0.18%
Jan 202662.8%34%0.57%1.3%0.57%0.28%0.28%0.14%
Feb 202658.1%38.3%1.1%1.1%0.64%0.16%0.32%0.16%
Mar 202658.5%38%1.2%1.2%0.52%0.26%0.26%0.13%
Apr 202662.9%33.8%1.3%0.98%0.42%0.28%0.28%0.14%
May 202658.8%38.2%0.92%0.92%0.53%0.26%0.26%0.13%
Jun 202663.2%34.1%0.99%0.99%0.28%0.14%0.14%0.14%
Jul 202663%34%0.99%0.99%0.43%0.14%0.28%0.14%
Aug 202662.7%34%1.3%0.71%0.71%0.28%0.14%0.14%
Sep 202663.3%34.2%0.71%0.71%0.43%0.29%0.14%0.14%

How has the Airtable and SmartSuite comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand no-code database platforms in September 2026?

1 change

  1. Estimated monthly branded searches for SmartSuite in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Airtable’s and SmartSuite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airtable

1 branded search term

  • airtable

SmartSuite

1 branded search term

  • smartsuite

How the Brand Demand Index is measured

Other head-to-heads among no-code database platforms

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