Brandwave

Frogg Toggs vs Simms:Which is more popular?

In October 2026, Simms had more branded searches than Frogg Toggs among fishing wader brands worldwide. Simms had about 88,800 branded searches, while Frogg Toggs had 12,100. Simms made up 81.1% of all fishing wader brand searches we track, and Frogg Toggs accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about fishing wader brands, Simms appeared in all five answers and Frogg Toggs in two. Simms was mentioned before Frogg Toggs in two out of three answers.

Among fishing wader brands worldwide in October 2026

Who do people search for more?

Simms, about 7 searches for every 1 for Frogg Toggs

Simms 88.8K searchesFrogg Toggs 12.1K searches

Who does AI mention more?

Simms, mentioned in every answer we collected

Simms in 5 of 5Frogg Toggs in 2 of 5

Who does AI recommend more?

Simms, named ahead of Frogg Toggs in 2 of 3 answers

Simms first in 2Frogg Toggs first in 1

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Top fishing wader brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simms appeared in all five answers. Frogg Toggs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Simms was listed before Frogg Toggs in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simms1st
  2. Orvis2nd
  3. Frogg Toggs3rd
  4. Redington–
  5. Caddis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Simms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Orvis4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frogg Toggs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Redington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caddis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fishing wader brands

5 answers

  • Asked ChatGPT

    “What are the best fishing waders?”

    1. 1Orvis
    2. 2Frogg Toggs
    3. 3Simms

  • Asked ChatGPT

    “Which waders last longest for fly fishing?”

    1. 1Simms
    2. 2Orvis

  • Asked ChatGPT

    “What breathable waders are worth buying?”

    1. 1Simms
    2. 2Orvis
    3. 3Frogg Toggs

  • Searched Google, AI Overview

    “waders”

    1. 1Simms

  • Searched Google, AI Overview

    “best waders”

    1. 1Simms
    2. 2Orvis

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Frogg Toggs or Simms more popular in search?

This chart shows how often people search Google for Frogg Toggs and Simms by name. Each line represents a brand's share of searches for all five fishing wader brands we track, month by month, from English-language searches worldwide.

Frogg Toggs and Simms among fishing wader brands worldwide, by month

Share of searches by month for Simms, Frogg Toggs. The figures are in the table below the chart.

View monthly share of searches table
MonthSimmsFrogg ToggsOrvisRedingtonCaddis
Nov 202578.4%12.6%5.6%2.5%0.85%
Dec 202580.4%12.4%4.5%2%0.74%
Jan 202685%9.1%3.3%1.8%0.81%
Feb 202685.5%7.5%4.1%2.2%0.82%
Mar 202684.9%6.3%5.2%2.8%0.84%
Apr 202683.6%7.6%5.1%2.7%0.94%
May 202685.3%6.3%5.2%2.3%0.85%
Jun 202688%5.2%4.2%1.8%0.84%
Jul 202687%6%4%2.1%0.97%
Aug 202687.6%6.5%3.6%1.6%0.71%
Sep 202685.3%7.8%4.2%1.8%0.85%
Oct 202681.1%11.1%4.9%1.7%1.2%

How has branded search for Frogg Toggs and Simms changed worldwide over the last 12 months?

3 findings
  • Simms was ahead of Frogg Toggs in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Frogg Toggs’ share of searches among fishing wader brands worldwide moved from 12.6% to 11.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending October 2026, Simms’ share of searches among fishing wader brands worldwide moved from 78.4% to 81.1%, and its estimated monthly branded searches moved from 92.1K to 88.8K.

How did search popularity change for fishing wader brands worldwide in October 2026?

2 changes

  1. In October 2026, Frogg Toggs gained share of searches among fishing wader brands worldwide, from 7.8% to 11.1%.

  2. In October 2026, Simms lost share of searches among fishing wader brands worldwide, from 85.3% to 81.1%.

How are Frogg Toggs’ and Simms’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Frogg Toggs’ and Simms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frogg Toggs

1 branded search term

  • frogg toggs waders

Simms

2 branded search terms

  • simms
  • simms waders

How the Brand Demand Index is measured

Other head-to-heads among fishing wader brands

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