Moleskine vs Rocketbook:Which is more popular?
In October 2026, Rocketbook had more branded searches than Moleskine among smart notebook and pen brands worldwide. Rocketbook had about 36,000 branded searches, while Moleskine had 4,400. Rocketbook made up 76.8% of all smart notebook and pen brand searches we track, and Moleskine accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about smart notebook and pen brands, Rocketbook appeared in three of the five answers and Moleskine in one.
Who do people search for more?
Rocketbook, about 8 searches for every 1 for Moleskine
Who does AI mention more?
Rocketbook, mentioned in 3 of 5 answers, Moleskine in 1
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Top smart notebook and pen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rocketbook was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Moleskine was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rocketbook1st
Neo Smartpen1st
Moleskine3rd
Livescribe3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rocketbook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Livescribe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Neo Smartpen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moleskine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about smart notebook and pen brands
5 answers
Asked ChatGPT
“What's the best smart notebook?”
Asked ChatGPT
“Which smart pen turns handwriting into digital notes?”
Asked ChatGPT
“What's the best reusable notebook?”
Searched Google, AI Overview
“smart notebook”
Searched Google, AI Overview
“smart pen”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Moleskine or Rocketbook more popular in search?
This chart shows how often people search Google for Moleskine and Rocketbook by name. Each line represents a brand's share of searches for all four smart notebook and pen brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rocketbook, Moleskine. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rocketbook | Moleskine | Livescribe | Neo Smartpen |
|---|---|---|---|---|
| Nov 2025 | 76.6% | 14.1% | 5.1% | 4.2% |
| Dec 2025 | 83.6% | 8.2% | 4.5% | 3.7% |
| Jan 2026 | 78.9% | 7.9% | 7.9% | 5.3% |
| Feb 2026 | 58.7% | 5.9% | 5.9% | 29.6% |
| Mar 2026 | 72.3% | 7.2% | 7.2% | 13.3% |
| Apr 2026 | 76% | 7.5% | 7.5% | 9.1% |
| May 2026 | 76.8% | 9.4% | 7.7% | 6.2% |
| Jun 2026 | 77.9% | 9.5% | 6.3% | 6.3% |
| Jul 2026 | 78.3% | 9.4% | 6.2% | 6.2% |
| Aug 2026 | 79.5% | 7.8% | 6.4% | 6.4% |
| Sep 2026 | 78.1% | 7.8% | 7.8% | 6.4% |
| Oct 2026 | 76.8% | 9.4% | 7.7% | 6.2% |
Moleskine sells other things too, so only its searches that name this product count here, like “moleskine smart writing set”.
How has branded search for Moleskine and Rocketbook changed worldwide over the last 12 months?
3 findings
- Rocketbook was ahead of Moleskine in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Moleskine’s share of searches among smart notebook and pen brands worldwide moved from 14.1% to 9.4%, and its estimated monthly branded searches moved from 12.1K to 4.4K.
- Across the 12 months ending October 2026, Rocketbook’s share of searches among smart notebook and pen brands worldwide moved from 76.6% to 76.8%, and its estimated monthly branded searches moved from 65.9K to 36K.
How did search popularity change for smart notebook and pen brands worldwide in October 2026?
2 changes
In October 2026, Moleskine overtook Livescribe to rank 2nd among smart notebook and pen brands worldwide, with 9.4% of the searches.
In October 2026, Rocketbook lost share of searches among smart notebook and pen brands worldwide, from 78.1% to 76.8%.
How are Moleskine’s and Rocketbook’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Moleskine’s and Rocketbook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Moleskine
1 branded search term
- moleskine smart writing set
Rocketbook
2 branded search terms
- rocketbook
- rocketbook notebook
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