Brandwave

Co-Star vs The Pattern:Which is more popular?

In October 2026, Co-Star had more branded searches than The Pattern among astrology apps worldwide. Co-Star had about 4,400 branded searches, while The Pattern had 2,900. Co-Star made up 30.4% of all astrology app searches we track, and The Pattern accounted for 20%. When we asked ChatGPT and Google AI Overviews about astrology apps, Co-Star and The Pattern each appeared in three of the five answers. Co-Star was mentioned before The Pattern in every answer.

Among astrology apps worldwide in October 2026

Who do people search for more?

Co-Star, about 52% more searches than The Pattern

Co-Star 4.4K searchesThe Pattern 2.9K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Co-Star in 3 of 5The Pattern in 3 of 5

Who does AI recommend more?

Co-Star, named ahead of The Pattern in every answer

Co-Star first in 3The Pattern never first

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Top astrology apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Co-Star and The Pattern were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Co-Star was listed before The Pattern in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Co-Star1st
  2. CHANI2nd
  3. The Pattern3rd
  4. TimePassages4th
  5. Sanctuary5th
  6. Nebula–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TimePassages4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Co-Star3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Pattern3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CHANI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sanctuary1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nebula0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about astrology apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.

Is Co-Star or The Pattern more popular in search?

This chart shows how often people search Google for Co-Star and The Pattern by name. Each line represents a brand's share of searches for all six astrology apps we track, month by month, from English-language searches worldwide.

Co-Star and The Pattern among astrology apps worldwide, by month

Share of searches by month for Co-Star, The Pattern. The figures are in the table below the chart.

View monthly share of searches table
MonthCo-StarThe PatternCHANINebulaTimePassagesSanctuary
Nov 202529%19.4%10.2%29%10.2%2.1%
Dec 202530.9%16.8%13.6%25.3%11.2%2.2%
Jan 202628.6%15.6%12.6%28.6%12.6%2.1%
Feb 202627.6%18.4%12.3%27.6%12.3%2%
Mar 202626.8%17.8%11.9%26.8%14.4%2.4%
Apr 202630.5%16.4%13.6%20.4%16.4%2.7%
May 202631.2%16.8%13.9%20.8%13.9%3.4%
Jun 202632.4%17.4%14.4%21.6%11.4%2.9%
Jul 202635%15.4%19.1%15.4%12.7%2.5%
Aug 202630.7%20.5%16.5%16.5%13.6%2.2%
Sep 202635.1%18.8%15.6%15.6%12.3%2.5%
Oct 202630.4%20%16.6%16.6%13.1%3.3%

How has branded search for Co-Star and The Pattern changed worldwide over the last 12 months?

3 findings
  • Co-Star was ahead of The Pattern in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Co-Star’s share of searches among astrology apps worldwide moved from 29% to 30.4%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
  • Across the 12 months ending October 2026, The Pattern’s share of searches among astrology apps worldwide moved from 19.4% to 20%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for astrology apps worldwide in October 2026?

2 changes

  1. In October 2026, The Pattern gained share of searches among astrology apps worldwide, from 18.8% to 20%.

  2. In October 2026, Co-Star lost share of searches among astrology apps worldwide, from 35.1% to 30.4%.

How are Co-Star’s and The Pattern’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Co-Star’s and The Pattern’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Co-Star

1 branded search term

  • co-star app

The Pattern

1 branded search term

  • the pattern app

How the Brand Demand Index is measured

Other head-to-heads among astrology apps

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