Brandwave

How popular isThe Pattern?

In October 2026, people searched for The Pattern by name about 2,900 times worldwide, a 19.4% decrease from the previous year. These searches made up 20% of all global astrology app searches, placing The Pattern second out of six apps. When we asked both ChatGPT and Google AI Overviews about astrology apps, The Pattern appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in October 2026

The Pattern is the second most searched of 6 competitors and the third most recommended in the AI answers we collected.

  1. Co-StarShare of searches 30.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. The PatternShare of searches 20%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. CHANIShare of searches 16.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. NebulaShare of searches 16.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. TimePassagesShare of searches 13.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top astrology apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Pattern was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. The Pattern is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Co-Star1st
  2. CHANI2nd
  3. The Pattern3rd
  4. TimePassages4th
  5. Sanctuary5th
  6. Nebula–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TimePassages4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Co-Star3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Pattern3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CHANI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sanctuary1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nebula0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about astrology apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.

How often do people search for The Pattern compared with other astrology apps worldwide?

The Pattern against astrology apps worldwide, by month

Share of searches by month for Co-Star, The Pattern, CHANI, Nebula, TimePassages, Sanctuary. The figures are in the table below the chart.

View monthly share of searches table
MonthCo-StarThe PatternCHANINebulaTimePassagesSanctuary
Nov 202529%19.4%10.2%29%10.2%2.1%
Dec 202530.9%16.8%13.6%25.3%11.2%2.2%
Jan 202628.6%15.6%12.6%28.6%12.6%2.1%
Feb 202627.6%18.4%12.3%27.6%12.3%2%
Mar 202626.8%17.8%11.9%26.8%14.4%2.4%
Apr 202630.5%16.4%13.6%20.4%16.4%2.7%
May 202631.2%16.8%13.9%20.8%13.9%3.4%
Jun 202632.4%17.4%14.4%21.6%11.4%2.9%
Jul 202635%15.4%19.1%15.4%12.7%2.5%
Aug 202630.7%20.5%16.5%16.5%13.6%2.2%
Sep 202635.1%18.8%15.6%15.6%12.3%2.5%
Oct 202630.4%20%16.6%16.6%13.1%3.3%

  1. 1.Co-Star

    30.4%

    Held 1st. 4.4K estimated branded searches, -18.5% vs prior month. Share -4.7 points.

  2. 2.The Pattern

    20%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.CHANI

    16.6%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Nebula

    16.6%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.TimePassages

    13.1%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Sanctuary

    3.3%

    Held 6th. 480 estimated branded searches, +23.1% vs prior month. Share +0.8 points.

Compare popularity between The Pattern and its closest rivals

Every comparison with The Pattern

5 comparisons

How has branded search demand for The Pattern changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for The Pattern worldwide fell from 3.6K to 2.9K.
  • Across the 12 months ending October 2026, The Pattern’s share of searches among astrology apps worldwide increased from 19.4% to 20%.
  • Across the 12 months ending October 2026, The Pattern’s share of searches among astrology apps worldwide peaked at 20.5% in August 2026 and was lowest at 15.4% in July 2026.
  • Across the 12 months ending October 2026, The Pattern rose from 3rd to 2nd among astrology apps worldwide.

How did search popularity change for astrology apps worldwide in October 2026?

6 changes

  1. In October 2026, The Pattern gained share of searches among astrology apps worldwide, from 18.8% to 20%.

  2. In October 2026, CHANI gained share of searches among astrology apps worldwide, from 15.6% to 16.6%.

  3. In October 2026, Nebula gained share of searches among astrology apps worldwide, from 15.6% to 16.6%.

  4. In October 2026, Sanctuary gained share of searches among astrology apps worldwide, from 2.5% to 3.3%.

  5. In October 2026, TimePassages gained share of searches among astrology apps worldwide, from 12.3% to 13.1%.

  6. In October 2026, Co-Star lost share of searches among astrology apps worldwide, from 35.1% to 30.4%.

How are The Pattern’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using The Pattern’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the pattern app

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How the Brand Demand Index is measured

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