Sanctuary vs The Pattern:Which is more popular?
In October 2026, The Pattern had more branded searches than Sanctuary among astrology apps worldwide. The Pattern had about 2,900 branded searches, while Sanctuary had 480. The Pattern made up 20% of all astrology app searches we track, and Sanctuary accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about astrology apps, The Pattern appeared in three of the five answers and Sanctuary in one. The Pattern was mentioned before Sanctuary in every answer.
Who do people search for more?
The Pattern, about 6 searches for every 1 for Sanctuary
Who does AI mention more?
The Pattern, mentioned in 3 of 5 answers, Sanctuary in 1
Who does AI recommend more?
The Pattern, named ahead of Sanctuary in every answer
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Top astrology apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Pattern was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sanctuary was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. The Pattern was listed before Sanctuary in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Co-Star1st
CHANI2nd- The Pattern3rd
TimePassages4th
Sanctuary5th
Nebula–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TimePassages4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Co-Star3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The Pattern3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CHANI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sanctuary1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nebula0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about astrology apps
5 answers
Asked ChatGPT
“What's the best astrology app?”
Asked ChatGPT
“Which astrology app gives the most accurate birth chart?”
Asked ChatGPT
“What's a good app for daily horoscopes and compatibility?”
Searched Google, AI Overview
“astrology app”
Searched Google, AI Overview
“birth chart”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.
Is Sanctuary or The Pattern more popular in search?
This chart shows how often people search Google for Sanctuary and The Pattern by name. Each line represents a brand's share of searches for all six astrology apps we track, month by month, from English-language searches worldwide.
Share of searches by month for The Pattern, Sanctuary. The figures are in the table below the chart.
View monthly share of searches table
| Month | Co-Star | The Pattern | CHANI | Nebula | TimePassages | Sanctuary |
|---|---|---|---|---|---|---|
| Nov 2025 | 29% | 19.4% | 10.2% | 29% | 10.2% | 2.1% |
| Dec 2025 | 30.9% | 16.8% | 13.6% | 25.3% | 11.2% | 2.2% |
| Jan 2026 | 28.6% | 15.6% | 12.6% | 28.6% | 12.6% | 2.1% |
| Feb 2026 | 27.6% | 18.4% | 12.3% | 27.6% | 12.3% | 2% |
| Mar 2026 | 26.8% | 17.8% | 11.9% | 26.8% | 14.4% | 2.4% |
| Apr 2026 | 30.5% | 16.4% | 13.6% | 20.4% | 16.4% | 2.7% |
| May 2026 | 31.2% | 16.8% | 13.9% | 20.8% | 13.9% | 3.4% |
| Jun 2026 | 32.4% | 17.4% | 14.4% | 21.6% | 11.4% | 2.9% |
| Jul 2026 | 35% | 15.4% | 19.1% | 15.4% | 12.7% | 2.5% |
| Aug 2026 | 30.7% | 20.5% | 16.5% | 16.5% | 13.6% | 2.2% |
| Sep 2026 | 35.1% | 18.8% | 15.6% | 15.6% | 12.3% | 2.5% |
| Oct 2026 | 30.4% | 20% | 16.6% | 16.6% | 13.1% | 3.3% |
How has branded search for Sanctuary and The Pattern changed worldwide over the last 12 months?
3 findings
- The Pattern was ahead of Sanctuary in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Sanctuary’s share of searches among astrology apps worldwide moved from 2.1% to 3.3%, and its estimated monthly branded searches moved from 390 to 480.
- Across the 12 months ending October 2026, The Pattern’s share of searches among astrology apps worldwide moved from 19.4% to 20%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for astrology apps worldwide in October 2026?
2 changes
In October 2026, The Pattern gained share of searches among astrology apps worldwide, from 18.8% to 20%.
In October 2026, Sanctuary gained share of searches among astrology apps worldwide, from 2.5% to 3.3%.
How are Sanctuary’s and The Pattern’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sanctuary’s and The Pattern’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sanctuary
1 branded search term
- sanctuary astrology
The Pattern
1 branded search term
- the pattern app
Other head-to-heads among astrology apps
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