Balsam Hill vs National Tree Company:Which is more popular?
In October 2026, Balsam Hill had more branded searches than National Tree Company among artificial Christmas tree brands worldwide. Balsam Hill had about 459,000 branded searches, while National Tree Company had 22,200. Balsam Hill made up 87% of all artificial Christmas tree brand searches we track, and National Tree Company accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about artificial Christmas tree brands, both Balsam Hill and National Tree Company appeared in all five answers. Balsam Hill was mentioned before National Tree Company in four out of five answers.
Who do people search for more?
Balsam Hill, about 21 searches for every 1 for National Tree Company
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Balsam Hill, named ahead of National Tree Company in 4 of 5 answers
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Top artificial Christmas tree brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Balsam Hill and National Tree Company showed up in all five answers. Balsam Hill was listed before National Tree Company in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Balsam Hill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
National Tree Company5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
King of Christmas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Christmas Tree World0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Puleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Treetopia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vickerman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about artificial Christmas tree brands
5 answers
Asked ChatGPT
“What's the best artificial Christmas tree brand?”
Asked ChatGPT
“Which artificial Christmas tree looks the most realistic?”
Asked ChatGPT
“Where's the best place to buy a pre-lit artificial Christmas tree?”
Searched Google, AI Overview
“artificial christmas tree”
Searched Google, AI Overview
“best artificial christmas tree”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.
Is Balsam Hill or National Tree Company more popular in search?
This chart shows how often people search Google for Balsam Hill and National Tree Company by name. Each line represents a brand's share of searches for all seven artificial Christmas tree brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Balsam Hill, National Tree Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | Balsam Hill | National Tree Company | Christmas Tree World | King of Christmas | Puleo | Treetopia | Vickerman |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 86.2% | 5.1% | 2.8% | 4.2% | 1% | 0.37% | 0.31% |
| Dec 2025 | 86.1% | 6.9% | 2.1% | 3.1% | 0.93% | 0.51% | 0.34% |
| Jan 2026 | 81% | 10.2% | 2.5% | 3.1% | 1.1% | 1.7% | 0.49% |
| Feb 2026 | 74.6% | 6.7% | 1.7% | 3% | 1.1% | 12.4% | 0.6% |
| Mar 2026 | 74.9% | 6.9% | 1.7% | 2.4% | 0.76% | 12.8% | 0.5% |
| Apr 2026 | 76.5% | 5.5% | 1.7% | 2.5% | 0.6% | 12.7% | 0.49% |
| May 2026 | 78.1% | 5.4% | 1.7% | 3.7% | 0.48% | 10.2% | 0.48% |
| Jun 2026 | 78.1% | 5.3% | 2% | 5.3% | 0.58% | 8% | 0.71% |
| Jul 2026 | 85.8% | 3.9% | 1.4% | 3.9% | 0.53% | 3.9% | 0.53% |
| Aug 2026 | 78.4% | 5.4% | 4.4% | 6.6% | 0.72% | 3.6% | 0.88% |
| Sep 2026 | 84.6% | 4.8% | 3.9% | 3.9% | 0.92% | 1.4% | 0.48% |
| Oct 2026 | 87% | 4.2% | 3.4% | 3.4% | 0.84% | 0.68% | 0.36% |
How has branded search for Balsam Hill and National Tree Company changed worldwide over the last 12 months?
3 findings
- Balsam Hill was ahead of National Tree Company in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Balsam Hill’s share of searches among artificial Christmas tree brands worldwide moved from 86.2% to 87%, and its estimated monthly branded searches moved from 1.5M to 459K.
- Across the 12 months ending October 2026, National Tree Company’s share of searches among artificial Christmas tree brands worldwide moved from 5.1% to 4.2%, and its estimated monthly branded searches moved from 90.5K to 22.2K.
How did search popularity change for artificial Christmas tree brands worldwide in October 2026?
2 changes
In October 2026, Balsam Hill gained share of searches among artificial Christmas tree brands worldwide, from 84.6% to 87%.
In October 2026, National Tree Company lost share of searches among artificial Christmas tree brands worldwide, from 4.8% to 4.2%.
How are Balsam Hill’s and National Tree Company’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Balsam Hill’s and National Tree Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Balsam Hill
2 branded search terms
- balsam hill
- balsam hill christmas tree
National Tree Company
1 branded search term
- national tree company
Other head-to-heads among artificial Christmas tree brands
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