Village Marketing vs Whalar:Which is more popular by branded search?
In August 2026, Whalar had more branded searches than Village Marketing among creator representation agencies worldwide. Whalar was estimated to have 2.9K branded searches compared to Village Marketing’s 390, and held a 45% Share of Search versus Village Marketing’s 6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Village Marketing or Whalar?
Compare the agencies that manage creator careers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Whalar, Village Marketing. The figures are in the table below the chart.
View monthly share of search table
| Month | Night Media | Whalar | Village Marketing | Gleam Futures | Studio71 |
|---|---|---|---|---|---|
| Oct 2025 | 66.6% | 24.2% | 6% | 3.2% | — |
| Nov 2025 | 61.4% | 26.5% | 6.7% | 5.4% | — |
| Dec 2025 | 60.9% | 27.1% | 6.6% | 5.4% | — |
| Jan 2026 | 61.4% | 26.5% | 6.7% | 5.4% | — |
| Feb 2026 | 62.1% | 26.8% | 5.5% | 5.5% | — |
| Mar 2026 | 65.5% | 23.8% | 5.9% | 4.8% | — |
| Apr 2026 | 56.6% | 30.8% | 7.6% | 5% | — |
| May 2026 | 57.9% | 31.6% | 6.3% | 4.2% | — |
| Jun 2026 | 28.4% | 64.6% | 3.8% | 3.1% | — |
| Jul 2026 | 44.5% | 44.5% | 6% | 4.9% | — |
| Aug 2026 | 45% | 45% | 6% | 4% | — |
| Sep 2026 | — | — | — | — | — |
How has the Village Marketing and Whalar comparison changed over the last 12 months?
3 findings
- Whalar was ahead of Village Marketing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Village Marketing’s estimated Share of Search among creator representation agencies worldwide held steady at 6%, and its estimated monthly branded searches moved from 590 to 390.
- Across the 11 months ending August 2026, Whalar’s estimated Share of Search among creator representation agencies worldwide moved from 24.2% to 45%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for creator representation agencies worldwide in August 2026?
2 changes
Estimated monthly branded searches for Whalar worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
Estimated monthly branded searches for Village Marketing worldwide fell 33.9% over 11 measured months, from 590 to 390 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Village Marketing’s and Whalar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Village Marketing
1 branded search term
- village marketing
Whalar
1 branded search term
- whalar
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.