Viator vs Voyager:Which is searched more?
In September 2026, Viator had more branded searches than Voyager among hot Air Balloon brands worldwide. Viator was estimated to have 673K branded searches compared to Voyager’s 246K, and held a 20.5% Share of Search versus Voyager’s 7.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Viator or Voyager?
Compare the hot air balloon brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Viator, Voyager. The figures are in the table below the chart.
View monthly share of search table
| Month | Groupon | Viator | Voyager | Sundance | Butterfly | Aurora |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.6% | 20% | 9% | 4% | 0.36% | 0.06% |
| Nov 2025 | 73.8% | 14.8% | 8.1% | 3% | 0.33% | 0.05% |
| Dec 2025 | 77.5% | 12.7% | 7% | 2.5% | 0.28% | 0.04% |
| Jan 2026 | 67.1% | 20.2% | 7.4% | 4.9% | 0.3% | 0.09% |
| Feb 2026 | 68.3% | 20.5% | 7.5% | 3.4% | 0.3% | 0.07% |
| Mar 2026 | 69% | 20.7% | 7.6% | 2.3% | 0.3% | 0.06% |
| Apr 2026 | 67.9% | 20.4% | 9.1% | 2.2% | 0.25% | 0.06% |
| May 2026 | 68.7% | 20.6% | 7.6% | 2.8% | 0.25% | 0.05% |
| Jun 2026 | 69.7% | 20.9% | 6.3% | 2.8% | 0.21% | 0.04% |
| Jul 2026 | 69.7% | 20.9% | 6.3% | 2.8% | 0.25% | 0.04% |
| Aug 2026 | 65.6% | 19.7% | 7.2% | 7.2% | 0.24% | 0.04% |
| Sep 2026 | 68.3% | 20.5% | 7.5% | 3.4% | 0.3% | 0.05% |
How has the Viator and Voyager comparison changed over the last 12 months?
3 findings
- Viator was ahead of Voyager in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Viator’s estimated Share of Search among hot Air Balloon brands worldwide moved from 20% to 20.5%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Voyager’s estimated Share of Search among hot Air Balloon brands worldwide moved from 9% to 7.5%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for hot Air Balloon brands worldwide in September 2026?
2 changes
In September 2026, Viator gained estimated Share of Search among hot Air Balloon brands worldwide, from 19.7% to 20.5%.
In September 2026, Voyager rose from 4th to 3rd among hot Air Balloon brands worldwide.
Other head-to-heads among hot Air Balloon brands
How each brand is measured
Brandwave collects information about searches that people make online using Viator’s and Voyager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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