Brandwave

Veeam vs Zerto:Which is more popular by branded search?

In August 2026, Veeam had more branded searches than Zerto among disaster recovery platforms worldwide. Veeam was estimated to have 74K branded searches compared to Zerto’s 6.6K, and held a 31.7% Share of Search versus Zerto’s 2.8%. These are worldwide searches for English-language branded terms.

Share of Search among disaster recovery platforms worldwide in August 2026Which is more popular in search, Veeam or Zerto?
Veeam31.7%74K searches
vs
Zerto2.8%6.6K searches

Follow Veeam vs Zerto and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Veeam or Zerto?

Compare the platforms that recover systems after failure. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Veeam and Zerto among disaster recovery platforms worldwide, by month

Share of Search by month for Veeam, Zerto. The figures are in the table below the chart.

View monthly share of search table
MonthRubrikVeeamCohesityDattoZerto
Oct 202532.8%39.8%14.7%9.8%2.9%
Nov 202535.9%35.9%16.1%8.8%3.2%
Dec 202532.7%40%14.6%9.8%2.9%
Jan 202637%37%13.5%9.1%3.3%
Feb 202637%37%13.5%9.1%3.3%
Mar 202632.8%39.8%14.7%9.8%2.9%
Apr 202636.2%36.2%16.2%8.9%2.6%
May 202637.3%37.3%13.6%9.1%2.7%
Jun 202637%37%13.5%9.1%3.3%
Jul 202635.3%35.3%15.8%10.6%3.1%
Aug 202638.7%31.7%17.3%9.5%2.8%
Sep 2026—————

How has the Veeam and Zerto comparison changed over the last 12 months?

  • Veeam was ahead of Zerto in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Veeam’s estimated Share of Search among disaster recovery platforms worldwide moved from 39.8% to 31.7%, and its estimated monthly branded searches moved from 110K to 74K.
  • Across the 11 months ending August 2026, Zerto’s estimated Share of Search among disaster recovery platforms worldwide moved from 2.9% to 2.8%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

How did search popularity change for disaster recovery platforms worldwide in August 2026?

  1. In August 2026, Veeam lost estimated Share of Search among disaster recovery platforms worldwide, from 35.3% to 31.7%.

  2. Estimated monthly branded searches for Zerto worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Veeam’s and Zerto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Veeam

1 branded search term

  • veeam

Zerto

1 branded search term

  • zerto

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.