University of Oxford vs University of St Andrews:Which is searched more?
In September 2026, University of St Andrews had more branded searches than University of Oxford among globally sought UK universities worldwide. University of St Andrews had about 201,000 branded searches, while University of Oxford had 177,000. University of St Andrews made up 9% of all globally sought UK university searches we track, and University of Oxford accounted for 7.9%. These are worldwide searches for English-language branded terms.
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Is University of Oxford or University of St Andrews more popular in search?
Internationally recognized universities in the United Kingdom, compared through worldwide branded search interest using English-curated terms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for University of St Andrews, University of Oxford. The figures are in the table below the chart.
View monthly share of searches table
| Month | University of Edinburgh | University of Warwick | London School of Economics | University of Manchester | Durham University | University of St Andrews | University of Oxford | University of Bristol | University of Cambridge | UCL | Imperial College London | King's College London |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 13.9% | 17% | 11.4% | 11.4% | 9.3% | 7.6% | 10% | 6.2% | 7.6% | 4.7% | 0.59% | 0.46% |
| Nov 2025 | 16.1% | 16.1% | 10.8% | 10.8% | 7.2% | 7.2% | 11.4% | 5.9% | 8.8% | 4.4% | 0.59% | 0.65% |
| Dec 2025 | 15.8% | 12.9% | 10.6% | 10.6% | 8.6% | 8.6% | 11.2% | 7% | 8.6% | 4.7% | 0.79% | 0.52% |
| Jan 2026 | 13.3% | 16.3% | 10.9% | 10.9% | 8.9% | 7.3% | 11.5% | 5.9% | 8.9% | 4.9% | 0.69% | 0.65% |
| Feb 2026 | 14.8% | 14.8% | 12.1% | 12.1% | 8.1% | 6.6% | 10.5% | 6.6% | 8.1% | 5% | 0.66% | 0.49% |
| Mar 2026 | 14.1% | 14.1% | 11.5% | 11.5% | 7.7% | 7.7% | 12.2% | 6.3% | 7.7% | 5.8% | 0.77% | 0.57% |
| Apr 2026 | 14.7% | 12% | 12% | 12% | 8% | 8% | 12.6% | 5.4% | 8% | 6% | 0.66% | 0.59% |
| May 2026 | 17.3% | 14.1% | 11.5% | 9.5% | 7.8% | 7.8% | 12.1% | 5.2% | 7.8% | 5.8% | 0.63% | 0.57% |
| Jun 2026 | 14.3% | 14.3% | 11.7% | 11.7% | 7.8% | 7.8% | 12.2% | 6.4% | 7.8% | 4.8% | 0.74% | 0.47% |
| Jul 2026 | 15.1% | 12.3% | 12.3% | 12.3% | 6.7% | 8.3% | 12.8% | 5.6% | 8.3% | 5.1% | 0.67% | 0.5% |
| Aug 2026 | 15.4% | 15.4% | 10.3% | 10.3% | 8.5% | 8.5% | 10.9% | 5.6% | 8.5% | 5.2% | 0.69% | 0.62% |
| Sep 2026 | 16.5% | 16.5% | 11% | 11% | 9% | 9% | 7.9% | 6.1% | 6.1% | 5.5% | 0.74% | 0.54% |
How has the University of Oxford and University of St Andrews comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: University of St Andrews took it in September 2026.
- Across the 12 months ending September 2026, University of Oxford’s share of searches among globally sought UK universities worldwide moved from 10% to 7.9%, and its estimated monthly branded searches moved from 216K to 177K.
- Across the 12 months ending September 2026, University of St Andrews’ share of searches among globally sought UK universities worldwide moved from 7.6% to 9%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for globally sought UK universities worldwide in September 2026?
5 changes
In September 2026, London School of Economics overtook University of Oxford to rank 3rd among globally sought UK universities worldwide, with 11% of the searches.
In September 2026, University of Manchester overtook University of Oxford to rank 4th among globally sought UK universities worldwide, with 11% of the searches.
In September 2026, Durham University overtook University of Oxford to rank 5th among globally sought UK universities worldwide, with 9% of the searches.
In September 2026, University of St Andrews overtook University of Oxford and University of Cambridge to rank 6th among globally sought UK universities worldwide, with 9% of the searches.
In September 2026, University of Oxford lost share of searches among globally sought UK universities worldwide, from 10.9% to 7.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using University of Oxford’s and University of St Andrews’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
University of Oxford
3 branded search terms
- oxford uni
- oxford university
- university of oxford
University of St Andrews
1 branded search term
- st andrews university
Other head-to-heads among globally sought UK universities
University of Edinburgh vs University of Warwick: compare search popularity- University of Edinburgh vs London School of Economics: compare search popularity
- University of Edinburgh vs University of Manchester: compare search popularity
- University of Edinburgh vs Durham University: compare search popularity
- University of Warwick vs London School of Economics: compare search popularity
- University of Warwick vs University of Manchester: compare search popularity
Put your own brand in this comparison
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