University of Edinburgh vs University of Warwick:Which is more popular?
In September 2026, University of Edinburgh and University of Warwick were level in searches among globally sought UK universities worldwide, with an estimated 368K branded searches each, at 16.5% of the total each. When we asked ChatGPT and Google AI Overviews about globally sought UK universities, University of Edinburgh appeared in all five answers and University of Warwick in two. University of Edinburgh was mentioned before University of Warwick in four out of five answers.
Who do people search for more?
University of Edinburgh and University of Warwick are searched for about as often as each other.
Who does AI mention more?
University of Edinburgh, mentioned in every answer we collected
Who does AI recommend more?
University of Edinburgh, named ahead of University of Warwick in 4 of 5 answers
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Top globally sought UK universities in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, University of Edinburgh appeared in all five answers. University of Warwick was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. University of Edinburgh was listed before University of Warwick in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- University of Edinburgh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
University of Oxford5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
University of Cambridge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
UCL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Imperial College London4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
London School of Economics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
University of Warwick2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
University of Manchester2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Durham University2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
University of St Andrews2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about globally sought UK universities
5 answers
Asked ChatGPT
“Which UK university should I go to?”
Asked ChatGPT
“What are the best UK universities?”
Asked ChatGPT
“What's the best UK university for an international degree?”
Searched Google, AI Overview
“uk universities”
Searched Google, AI Overview
“uk university ranking”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is University of Edinburgh or University of Warwick more popular in search?
This chart shows how often people search Google for University of Edinburgh and University of Warwick by name. Each line represents a brand's share of searches for all 12 globally sought UK universities we track, month by month, from English-language searches worldwide.
Share of searches by month for University of Edinburgh, University of Warwick. The figures are in the table below the chart.
View monthly share of searches table
| Month | University of Edinburgh | University of Warwick | London School of Economics | University of Manchester | Durham University | University of St Andrews | University of Oxford | University of Bristol | University of Cambridge | UCL | Imperial College London | King's College London |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 13.9% | 17% | 11.4% | 11.4% | 9.3% | 7.6% | 10% | 6.2% | 7.6% | 4.7% | 0.59% | 0.46% |
| Nov 2025 | 16.1% | 16.1% | 10.8% | 10.8% | 7.2% | 7.2% | 11.4% | 5.9% | 8.8% | 4.4% | 0.59% | 0.65% |
| Dec 2025 | 15.8% | 12.9% | 10.6% | 10.6% | 8.6% | 8.6% | 11.2% | 7% | 8.6% | 4.7% | 0.79% | 0.52% |
| Jan 2026 | 13.3% | 16.3% | 10.9% | 10.9% | 8.9% | 7.3% | 11.5% | 5.9% | 8.9% | 4.9% | 0.69% | 0.65% |
| Feb 2026 | 14.8% | 14.8% | 12.1% | 12.1% | 8.1% | 6.6% | 10.5% | 6.6% | 8.1% | 5% | 0.66% | 0.49% |
| Mar 2026 | 14.1% | 14.1% | 11.5% | 11.5% | 7.7% | 7.7% | 12.2% | 6.3% | 7.7% | 5.8% | 0.77% | 0.57% |
| Apr 2026 | 14.7% | 12% | 12% | 12% | 8% | 8% | 12.6% | 5.4% | 8% | 6% | 0.66% | 0.59% |
| May 2026 | 17.3% | 14.1% | 11.5% | 9.5% | 7.8% | 7.8% | 12.1% | 5.2% | 7.8% | 5.8% | 0.63% | 0.57% |
| Jun 2026 | 14.3% | 14.3% | 11.7% | 11.7% | 7.8% | 7.8% | 12.2% | 6.4% | 7.8% | 4.8% | 0.74% | 0.47% |
| Jul 2026 | 15.1% | 12.3% | 12.3% | 12.3% | 6.7% | 8.3% | 12.8% | 5.6% | 8.3% | 5.1% | 0.67% | 0.5% |
| Aug 2026 | 15.4% | 15.4% | 10.3% | 10.3% | 8.5% | 8.5% | 10.9% | 5.6% | 8.5% | 5.2% | 0.69% | 0.62% |
| Sep 2026 | 16.5% | 16.5% | 11% | 11% | 9% | 9% | 7.9% | 6.1% | 6.1% | 5.5% | 0.74% | 0.54% |
How has the University of Edinburgh and University of Warwick comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: University of Edinburgh took it in December 2025, University of Warwick took it in January 2026, University of Edinburgh took it in April 2026.
- Across the 12 months ending September 2026, University of Edinburgh’s share of searches among globally sought UK universities worldwide moved from 13.9% to 16.5%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 12 months ending September 2026, University of Warwick’s share of searches among globally sought UK universities worldwide moved from 17% to 16.5%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for globally sought UK universities worldwide in September 2026?
2 changes
In September 2026, University of Edinburgh gained share of searches among globally sought UK universities worldwide, from 15.4% to 16.5%.
In September 2026, University of Warwick gained share of searches among globally sought UK universities worldwide, from 15.4% to 16.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using University of Edinburgh’s and University of Warwick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
University of Edinburgh
1 branded search term
- universityofedinburgh
University of Warwick
2 branded search terms
- university of warwick
- warwick university
Other head-to-heads among globally sought UK universities
- University of Edinburgh vs London School of Economics: compare popularity
- University of Edinburgh vs University of Manchester: compare popularity
- University of Edinburgh vs Durham University: compare popularity
- University of Warwick vs London School of Economics: compare popularity
- University of Warwick vs University of Manchester: compare popularity
- University of Warwick vs Durham University: compare popularity
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