Brandwave

How popular isUniversity of Oxford in search?

In August 2026, there were an estimated 213K branded searches for University of Oxford worldwide which held steady over the last 11 months. University of Oxford holds 14.4% estimated Share of Search among globally sought UK universities worldwide and is ranked 2nd of 10 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. University of Edinburgh20.3%
  2. University of Oxford14.4%
  3. London School of Economics13.6%
  4. University of Manchester13.6%
  5. University of Cambridge11.1%
  6. University of Warwick11.1%
  7. University of Bristol7.4%
  8. UCL6.8%
  9. Imperial College London0.91%
  10. King's College London0.82%
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Which globally sought UK universities compete with University of Oxford?

University of Oxford against globally sought UK universities worldwide, by month

Share of Search by month for University of Edinburgh, University of Oxford, London School of Economics, University of Manchester, University of Cambridge, University of Warwick, University of Bristol, UCL. The figures are in the table below the chart.

View monthly share of search table
MonthUniversity of EdinburghUniversity of OxfordLondon School of EconomicsUniversity of ManchesterUniversity of CambridgeUniversity of WarwickUniversity of BristolUCLImperial College LondonKing's College London
Oct 202517.4%12.4%14.2%14.2%9.5%17.4%7.8%5.8%0.74%0.57%
Nov 202520.1%14.2%13.4%13.4%11%13.4%7.3%5.5%0.73%0.81%
Dec 202520.1%14.3%13.5%13.5%11%11%9%6%1%0.66%
Jan 202616.9%14.7%13.8%13.8%11.4%13.8%7.6%6.2%0.88%0.83%
Feb 202618.4%13.1%15.1%15.1%10.1%12.4%8.2%6.2%0.82%0.61%
Mar 202617.6%15.3%14.4%14.4%9.7%11.8%7.9%7.2%0.97%0.71%
Apr 202618.3%15.7%15%15%10.1%10.1%6.7%7.5%0.82%0.74%
May 202621.7%15.2%14.5%11.9%9.7%11.9%6.5%7.3%0.79%0.71%
Jun 202617.9%15.4%14.6%14.6%9.8%12%8%6%0.93%0.59%
Jul 202618.6%15.8%15.2%15.2%10.2%10.2%6.9%6.3%0.83%0.61%
Aug 202620.3%14.4%13.6%13.6%11.1%11.1%7.4%6.8%0.91%0.82%
Sep 2026——————————

  1. 1.University of Edinburgh

    20.3%

    held 1st · 301K estimated branded searches · +22.4% vs prior month · +1.7 points

  2. 2.University of Oxford

    14.4%

    held 2nd · 213K estimated branded searches · +1.9% vs prior month · -1.5 points

  3. 3.London School of Economics

    13.6%

    held 3rd · 201K estimated branded searches · 0% vs prior month · -1.7 points

  4. 4.University of Manchester

    13.6%

    held 4th · 201K estimated branded searches · 0% vs prior month · -1.7 points

  5. 5.University of Cambridge

    11.1%

    held 5th · 165K estimated branded searches · +22.2% vs prior month · +0.9 points

  6. 6.University of Warwick

    11.1%

    held 6th · 165K estimated branded searches · +22.2% vs prior month · +0.9 points

  7. 7.University of Bristol

    7.4%

    held 7th · 110K estimated branded searches · +21.5% vs prior month · +0.6 points

  8. 8.UCL

    6.8%

    held 8th · 101K estimated branded searches · +22.3% vs prior month · +0.6 points

  9. 9.Imperial College London

    0.91%

    held 9th · 13.5K estimated branded searches · +22.7% vs prior month · +0.1 points

  10. 10.King's College London

    0.82%

    held 10th · 12.1K estimated branded searches · +49.4% vs prior month · +0.2 points

Compare search popularity between University of Oxford and its closest rivals

How has branded search demand for University of Oxford changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for University of Oxford worldwide held steady, from 216K to 213K.
  • Across the 11 months ending August 2026, University of Oxford’s estimated Share of Search among globally sought UK universities worldwide increased from 12.4% to 14.4%.
  • Across the 11 months ending August 2026, University of Oxford’s estimated Share of Search among globally sought UK universities worldwide peaked at 15.8% in July 2026 and was lowest at 12.4% in October 2025.
  • Across the 11 months ending August 2026, University of Oxford rose from 5th to 2nd among globally sought UK universities worldwide.

How did search popularity change for globally sought UK universities worldwide in August 2026?

  1. In August 2026, University of Edinburgh gained estimated Share of Search among globally sought UK universities worldwide, from 18.6% to 20.3%.

  2. In August 2026, University of Cambridge gained estimated Share of Search among globally sought UK universities worldwide, from 10.2% to 11.1%.

  3. In August 2026, University of Warwick gained estimated Share of Search among globally sought UK universities worldwide, from 10.2% to 11.1%.

  4. In August 2026, University of Bristol gained estimated Share of Search among globally sought UK universities worldwide, from 6.9% to 7.4%.

  5. In August 2026, UCL gained estimated Share of Search among globally sought UK universities worldwide, from 6.3% to 6.8%.

  6. In August 2026, London School of Economics lost estimated Share of Search among globally sought UK universities worldwide, from 15.2% to 13.6%.

How is University of Oxford measured?

Brandwave collects information about searches that people make online using University of Oxford’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • oxford uni
  • oxford university
  • university of oxford

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How the Brand Demand Index is measured

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