London School of Economics vs University of Oxford:Which is more popular by branded search?
In August 2026, University of Oxford had more branded searches than London School of Economics among globally sought UK universities worldwide. University of Oxford was estimated to have 213K branded searches compared to London School of Economics’ 201K, and held a 14.4% Share of Search versus London School of Economics’ 13.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, London School of Economics or University of Oxford?
Internationally recognized universities in the United Kingdom, compared through worldwide branded search interest using English-curated terms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for University of Oxford, London School of Economics. The figures are in the table below the chart.
View monthly share of search table
| Month | University of Edinburgh | University of Oxford | London School of Economics | University of Manchester | University of Cambridge | University of Warwick | University of Bristol | UCL | Imperial College London | King's College London |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.4% | 12.4% | 14.2% | 14.2% | 9.5% | 17.4% | 7.8% | 5.8% | 0.74% | 0.57% |
| Nov 2025 | 20.1% | 14.2% | 13.4% | 13.4% | 11% | 13.4% | 7.3% | 5.5% | 0.73% | 0.81% |
| Dec 2025 | 20.1% | 14.3% | 13.5% | 13.5% | 11% | 11% | 9% | 6% | 1% | 0.66% |
| Jan 2026 | 16.9% | 14.7% | 13.8% | 13.8% | 11.4% | 13.8% | 7.6% | 6.2% | 0.88% | 0.83% |
| Feb 2026 | 18.4% | 13.1% | 15.1% | 15.1% | 10.1% | 12.4% | 8.2% | 6.2% | 0.82% | 0.61% |
| Mar 2026 | 17.6% | 15.3% | 14.4% | 14.4% | 9.7% | 11.8% | 7.9% | 7.2% | 0.97% | 0.71% |
| Apr 2026 | 18.3% | 15.7% | 15% | 15% | 10.1% | 10.1% | 6.7% | 7.5% | 0.82% | 0.74% |
| May 2026 | 21.7% | 15.2% | 14.5% | 11.9% | 9.7% | 11.9% | 6.5% | 7.3% | 0.79% | 0.71% |
| Jun 2026 | 17.9% | 15.4% | 14.6% | 14.6% | 9.8% | 12% | 8% | 6% | 0.93% | 0.59% |
| Jul 2026 | 18.6% | 15.8% | 15.2% | 15.2% | 10.2% | 10.2% | 6.9% | 6.3% | 0.83% | 0.61% |
| Aug 2026 | 20.3% | 14.4% | 13.6% | 13.6% | 11.1% | 11.1% | 7.4% | 6.8% | 0.91% | 0.82% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the London School of Economics and University of Oxford comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: University of Oxford took it in November 2025, London School of Economics took it in February 2026, University of Oxford took it in March 2026.
- Across the 11 months ending August 2026, London School of Economics’ estimated Share of Search among globally sought UK universities worldwide moved from 14.2% to 13.6%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 11 months ending August 2026, University of Oxford’s estimated Share of Search among globally sought UK universities worldwide moved from 12.4% to 14.4%, and its estimated monthly branded searches moved from 216K to 213K.
How did search popularity change for globally sought UK universities worldwide in August 2026?
2 changes

In August 2026, London School of Economics lost estimated Share of Search among globally sought UK universities worldwide, from 15.2% to 13.6%.

In August 2026, University of Oxford lost estimated Share of Search among globally sought UK universities worldwide, from 15.8% to 14.4%.
How each brand is measured
Brandwave collects information about searches that people make online using London School of Economics’ and University of Oxford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
London School of Economics
2 branded search terms
- london school of economics
- lse university
University of Oxford
3 branded search terms
- oxford uni
- oxford university
- university of oxford

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