Ultimate Guard vs Ultra Pro:Which is more popular?
In October 2026, Ultra Pro had more branded searches than Ultimate Guard among trading card accessory brands worldwide. Ultra Pro had about 38,500 branded searches, while Ultimate Guard had 27,100. Ultra Pro made up 17.8% of all trading card accessory brand searches we track, and Ultimate Guard accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about trading card accessory brands, Ultra Pro appeared in four of the five answers and Ultimate Guard in three. Ultimate Guard and Ultra Pro were each mentioned first in two of the four answers.
Who do people search for more?
Ultra Pro, about 42% more searches than Ultimate Guard
Who does AI mention more?
Ultra Pro, mentioned in 4 of 5 answers, Ultimate Guard in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top trading card accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ultra Pro was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ultimate Guard was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ultimate Guard and Ultra Pro were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Dragon Shield1st
Ultimate Guard2nd- Ultra Pro3rd
BCW4th
KMC4th
Gamegenic–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ultra Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dragon Shield3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ultimate Guard3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KMC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BCW1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gamegenic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about trading card accessory brands
5 answers
Asked ChatGPT
“What are the best card sleeves for Pokémon cards?”
Asked ChatGPT
“Which card sleeve brand is best for Magic: The Gathering?”
Asked ChatGPT
“What's the best binder for storing trading cards?”
Searched Google, AI Overview
“card sleeves”
Searched Google, AI Overview
“card binder”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Ultimate Guard or Ultra Pro more popular in search?
This chart shows how often people search Google for Ultimate Guard and Ultra Pro by name. Each line represents a brand's share of searches for all six trading card accessory brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ultra Pro, Ultimate Guard. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dragon Shield | Ultra Pro | Gamegenic | Ultimate Guard | BCW | KMC |
|---|---|---|---|---|---|---|
| Nov 2025 | 47.9% | 20.5% | 12.1% | 14.8% | 3.9% | 0.85% |
| Dec 2025 | 51.9% | 18.2% | 13.1% | 10.8% | 5.1% | 0.92% |
| Jan 2026 | 47.4% | 20.3% | 14.7% | 12% | 4.8% | 0.84% |
| Feb 2026 | 46.8% | 20% | 14.5% | 11.9% | 5.8% | 1% |
| Mar 2026 | 46.9% | 19.3% | 13.6% | 13.6% | 5.4% | 1.2% |
| Apr 2026 | 44% | 18.1% | 19% | 12.7% | 5.1% | 1.1% |
| May 2026 | 48.8% | 17.5% | 15.1% | 12.3% | 4.9% | 1.3% |
| Jun 2026 | 47.3% | 19% | 16.7% | 11.2% | 4.5% | 1.2% |
| Jul 2026 | 49.2% | 17.2% | 15.2% | 12.5% | 5% | 0.87% |
| Aug 2026 | 45.8% | 18.3% | 19.8% | 10.8% | 4.3% | 0.96% |
| Sep 2026 | 45.6% | 18.8% | 16.1% | 13.2% | 5.2% | 1.2% |
| Oct 2026 | 49.4% | 17.8% | 15.3% | 12.5% | 4% | 1.1% |
How has branded search for Ultimate Guard and Ultra Pro changed worldwide over the last 12 months?
3 findings
- Ultra Pro was ahead of Ultimate Guard in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Ultimate Guard’s share of searches among trading card accessory brands worldwide moved from 14.8% to 12.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending October 2026, Ultra Pro’s share of searches among trading card accessory brands worldwide moved from 20.5% to 17.8%, and its estimated monthly branded searches moved from 45.9K to 38.5K.
How did search popularity change for trading card accessory brands worldwide in October 2026?
2 changes
In October 2026, Ultra Pro lost share of searches among trading card accessory brands worldwide, from 18.8% to 17.8%.
In October 2026, Ultimate Guard lost share of searches among trading card accessory brands worldwide, from 13.2% to 12.5%.
How are Ultimate Guard’s and Ultra Pro’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ultimate Guard’s and Ultra Pro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ultimate Guard
1 branded search term
- ultimate guard
Ultra Pro
2 branded search terms
- ultra pro
- ultra pro sleeves
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